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  • Report
     | 
    OCT 21, 2021

    Penetration was about 10 percentage points above average (79.1%) in the 25-to-34 age bracket. However, the oldest respondents, ages 55 to 64, were not yet on board to the same extent, with barely half (51.4%) viewing SVOD. Older, more affluent demographics formed the bedrock audience for traditional media.

  • Report
     | 
    OCT 21, 2021

    Penetration was similar across age groups, however. The proportion of internet users who owned a smart TV rose by 6 percentage points between H1 2020 and H1 2021, to just over 37%. By contrast, smart home devices haven’t really taken off; researchers found the greatest penetration among high-income households, at 22.0%, but just 13.3% of respondents owned such a product overall.

  • Article
     | 
    OCT 7, 2021

    With 30.0% of internet users listening to podcasts this year, Spain will have the No. 6 highest penetration rate among the 18 countries we forecast. Among the former EU-5, Spain has the highest podcast listener penetration, but it also shares first place for strongest growth this year (tying with France at 15.9% growth each).

  • Report
     | 
    OCT 21, 2021

    Penetration of both formats also remained higher—over 60%—among respondents ages 55 to 64 and in the most affluent households. But the average time spent with print press each day was less than the time spent reading online press, at 29 minutes and 31 minutes, respectively.

  • Report
     | 
    OCT 29, 2021

    The number of proximity mobile payment users in China will only rise at a 2.0% compound annual growth rate (CAGR) through 2025, but the mature penetration is masking strong spending growth. Penetration will reach two-thirds of the population by the end of the forecast period and approach ubiquity among addressable smartphone users specifically.

  • Report
     | 
    OCT 21, 2021

    Some 21.8% owned a smartwatch in H1 2021, compared with 16.4% in 2020, while penetration of smart wristbands had jumped from 8.4% to 11.5%. Both were most common among 25- to 34-year-olds, affluents, and people living in urban areas.

  • Article
     | 
    OCT 5, 2021

    Penetration will reach 93.4% in 2022. No other country will hit 90% within our forecast period through 2025. Of the almost 2 billion digital video viewers this year, more than half (53.1%) will be subscription over-the-top (OTT) video service users. Subscription OTT video service users will surpass 1 billion in 2021, a year earlier than expected.

  • Report
     | 
    OCT 21, 2021

    Print newspapers and magazines posted penetration of 42.2% and 39.2%, respectively. Usage of all traditional media remained above average among individuals in higher-income homes. Consumption of broadcast radio and print was also very high among 35- to 44-year-olds.

  • Article
     | 
    NOV 4, 2021

    A global rise in mobile payments holds true in the mature UK, Canadian, and Chinese markets, where near-universal smartphone and banking penetration make mobile payments accessible to large swaths of consumers. However, growth rates vary in each market, which is pushing providers to get creative in attracting new users and increasing engagement.

  • Article
     | 
    OCT 6, 2021

    YouTube is the No. 1 over-the-top (OTT) platform in the US when it comes to penetration among OTT video service users, with market share of 95.5%, per our estimates. Additionally, YouTube was found to be the No. 2 streaming service when it came to total hours spent watching content on CTVs in the US, according to Comscore OTT Intelligence.

  • Report
     | 
    NOV 15, 2021

    Within this age group, smartphones have the highest penetration of any technology, with more than 53 million Gen Zers expected to use them this year. Smartphone penetration will rise dramatically over the next several years as Gen Z matures. The number of Gen Z smartphone users will reach 66.5 million in 2025, representing 95.7% penetration.

  • Article
     | 
    SEP 15, 2021

    Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets. Article: Amazon’s big podcast acquisitions catch advertisers’ eyes.

  • Article
     | 
    NOV 16, 2021

    Potential obstacles include creating clothes that can sync to 5G, which would be difficult in countries with low network penetration, and designing smart clothes that make sense year-round.

  • Article
     | 
    SEP 9, 2021

    Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets.

  • Article
     | 
    OCT 20, 2021

    HomePod penetration grew slightly to 7 million units in 2021, putting it at less than 10% of the US smart speaker market. Unlike its competitors, which offer cross-platform functionality, HomePod is tied to the Apple ecosystem and won’t work with Android devices or PCs. Apple also only has one smart speaker model, while Amazon and Google have multiple form factors.

  • Article
     | 
    OCT 12, 2021

    The competitive threats are borne out by Insider Intelligence forecasts: Digital-only banks in the US are projected to expand from 11.4% penetration of the adult US population in 2021 to almost 20% in 2025. Four out of five US adult consumers will use digital banking channels monthly by 2025, with the customer base hitting 216.8 million.

  • Article
     | 
    OCT 19, 2021

    Continuing its growth in parts of Europe where it already operates, citing just 5% to 7% penetration in two of its established cities, Berlin and Paris. Expanding into Eastern Europe, which includes opening an office in Belgrade.

  • Report
     | 
    JUL 15, 2021

    The 23.7% penetration rate of social buyers among internet users in the UK this year will be almost half that of China’s 46.4% and well below the US’s rate of 35.9%. Despite the UK only sitting seventh on the global rankings in terms of penetration, it comes second only to Russia in terms of growth in 2021.

  • Article
     | 
    OCT 22, 2021

    SVOD viewing no longer correlated precisely with age; penetration in the youngest cohort (89.8%) remained greater than among internet users ages 55 to 64 (64.5%), but that gap had closed significantly. Moreover, engagement was now highest in the 25-to-34 age bracket, at 92.5%.

  • Article
     | 
    OCT 13, 2021

    Amazon had the top penetration among retail mobile apps at 52.5%, with 84.7% of those users expecting to purchase on the app during the holidays. Multichannel leaders Walmart (28.8%) and Target (22.3%) ranked 2nd and 3rd respectively, each with at least 70% of its app users expecting to make a purchase.

  • Article
     | 
    NOV 15, 2021

    Expanded 4G penetration, particularly in nonmetro areas, facilitates increased consumer ecommerce activity. India is also attractive to investors because of the huge potential upside in a largely unbanked country of over 1 billion consumers.

  • Report
     | 
    MAR 16, 2021

    Call center penetration will rise from 28.7% in 2019 to 30.4% in 2024. Why? Call center penetration soared in 2020 as customers sought answers to pandemic-related concerns, such as stimulus check status and financial relief efforts.

  • Article
     | 
    SEP 3, 2021

    Looking ahead: Penetration rate growth for robots in both warehouse and in-store roles increased significantly between 2019 and 2020 but will taper off some in years to come. By 2023 we project 44.5% of warehouse fulfillment operators measured will have robots deployed to locations, and 37.5% of retailers measured will have robots working in-store.

  • Article
     | 
    SEP 9, 2021

    And the Japanese government has committed to boosting cashless payments penetration to 40%, up from 20% earlier this year. Acquiring Paidy, which has more than 6 million users, lets PayPal push further into Japan’s budding BNPL space and gain an early mover advantage as Japan’s digital transformation takes shape. The Paidy acquisition also opens up cross-selling opportunities for PayPal.

  • Article
     | 
    SEP 29, 2021

    The penetration rate in Sweden and Finland will be lower, but well above the 65.9% of Western Europe at large. These countries remain in the top 10 when we widen the scope to include the rest of the world. Norway, Denmark, and Sweden are bested by only Canada and the US, where more than 85% of digital video viewers will be monthly subscription OTT video service users this year.

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