Paid search monitoring service BrandVerity asked US consumers where they would start a product search for a specific branded item—for example, “Nike shoes”—and found that 56% chose Amazon, compared with 30% who selected Google.
For example, a marketer can pair location data with paid search data to arrive at a proxy measure of foot traffic. In doing so, the marketer can better quantify search’s influence on offline sales. “A lot of companies just take the numbers as they come in and base their investment decisions on them,” said Andreas Reiffen, CEO of retail performance ad company Crealytics.
Along with Cars.com, auto marketplaces like CarGurus.com and TrueCar.com are leading the pack in automotive paid search ads, per Kantar. Key Takeaways. Digital ad spend in automotive will grow 15.8% in 2019 and 14.1% in 2020. Auto’s growth rates are the lowest among the verticals we examine. By comparison, the overall US digital ad industry will grow 19.1% in 2019 and 17.0% in 2020.