This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Q1 2021 Digital Video Trends: Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues. Upfront TV and Digital Video 2021: Advertiser Commitments Resurge. US Subscription Video Revenues 2021: OTT Continues to Soar. Sources. Advertiser Perceptions. Amazon. CivicScience. Interactive Advertising Bureau (IAB). MediaRadar. Morgan Stanley. Netflix. Variety.