Q1 2021 Digital Video Trends: Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues. Upfront TV and Digital Video 2021: Advertiser Commitments Resurge. US Subscription Video Revenues 2021: OTT Continues to Soar. Sources. Advertiser Perceptions. Amazon. CivicScience. Interactive Advertising Bureau (IAB). MediaRadar. Morgan Stanley. Netflix. Variety.

As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns.

Following a strong launch in November 2019, Disney+ is on track to surpass $4 billion in US subscription revenues by 2022. In its first full year, Disney+ has grown rapidly, spurred by in-demand content and stay-at-home orders. In fact, the service will help The Walt Disney Co. reach Netflix’s share of the market by 2022, according to the inaugural eMarketer OTT subscription revenue forecast by Insider Intelligence.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

But time spent growth rates for these services will taper off through the remainder of our forecast, as we expect the bundling of OTT subscription services will result in lower engagement with services individually. And we believe that many Amazon Prime members sign up for the service without intending to view its subscription OTT video service.

In a key indicator of the health of sports-specific subscription services, revenues on ESPN+ are on target to reach $840 million in 2022, up from $150 million in 2019. Those figures are only a small sliver of sports-driven subscription revenues, and they represent only one service that is growing from a small base given its recent launch in 2019.

Viewers have more choice than ever with digital video (both subscription and ad-supported content), and though there’s likely to be some subscription fatigue, digital is now a normalized part of the landscape. Social Media and Audio Exhibit Differing Trends. People didn’t just sit at home watching the TV set during the pandemic.

Convergence Research Group estimated that there were 388,000 fewer pay TV subscriptions in Canada in 2020, a steeper drop than 2019’s decrease of 283,000. Media Technology Monitor tracking showed that 68% of adults surveyed in fall 2020 were pay TV subscribers.

Subscription video-on-demand (SVOD): OTT services that generate revenues by selling subscriptions to consumers. Examples include Netflix, Disney+, and Amazon Prime Video.