JUN 24, 2021
Q1 2021 Digital Video Trends: Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues. Upfront TV and Digital Video 2021: Advertiser Commitments Resurge. US Subscription Video Revenues 2021: OTT Continues to Soar. Sources. Advertiser Perceptions. Amazon. CivicScience. Interactive Advertising Bureau (IAB). MediaRadar. Morgan Stanley. Netflix. Variety.
FEB 19, 2021
eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.
SEP 19, 2019
Originally, the video sharing platform offered free short-form content from content creators, but it now offers live TV, original content, TV series, movies and sports depending on the subscription. In that respect, YouTube is different from the other platforms which are not content sharing platforms focused on short-form content. Amazon’s SVOD service Prime Video launched in Germany in 2014.
SEP 30, 2019
Certain content even falls into the “event viewing” category (streamed sports, flagship series—"Game of Thrones” parties, for example), and so it’s important not to forget about the TV set as an OTT consumption device. Of course, mobile is vitally important, but beware putting all your eggs in one basket and instead continue to support multiple hardware platforms.
AUG 12, 2020
With the loss of live sports due to cancellations and postponements making linear TV less attractive than ever to consumers and advertisers alike, CTV stands to benefit and become more firmly a part of media plans. The rise of CTV advertising has meant increased attention on PMPs to facilitate safer buying—but also an increase in the potential for fraud among those buying in the open markets.
FEB 4, 2021
This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.
APR 29, 2021
In 2020, TV ad spending in Canada cratered, falling by 16.2% YoY—the postponement of professional sports league games and the Olympics was a major factor. Live sports prop up TV viewership and ad spending: There’s a nationwide audience for the NBA’s Toronto Raptors and the MLB’s Toronto Blue Jays. Meanwhile, the NHL’s seven Canadian franchises draw committed regional TV audiences.
APR 16, 2020
This makes video a relatively good fit to replace ads in some of the channels that have been cut most in response to changes in consumer habits, like sports-related OOH and TV campaigns or audio ads.
NOV 15, 2021
Video gaming and livestreaming have supplanted interest in live sports. Gen Zers are less likely to be fans of traditional sports, to watch live professional sports, or to consume other sports content online or elsewhere, especially via TV, podcasts, and radio.
JUL 25, 2019
Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.
FEB 20, 2020
The preference for which strategy is best depends on how familiar and committed the advertiser is with OTT, said Jesse Math, OTT lead at ad agency Tinuiti. “The initial legwork is hard, and it makes sense for many advertisers who are getting into this for the first time to have relationships with SSPs who really do that partnership element of it,” he said.
MAY 21, 2021
Throughout March and April 2020, live sports stopped, content production was shut down, and thousands of companies both small and large culled their marketing budgets as an economic recession and health crisis placed the viability of their businesses in doubt.
MAY 14, 2020
The cancellation of live sports, along with the Upfronts getting upended, will only put more pressure on TV ad sellers this season. Prior to the pandemic, we expected US TV ad spending to increase 2.0% to $72.00 billion in 2020. And we expected US connected TV ad spending to grow 34.8% to $8.83 billion this year.
AUG 8, 2019
Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.
NOV 7, 2019
From classic telenovelas (soap operas) to sports, TV has played a pivotal role in Mexico. But digital video continues to vie for consumers’ attention. Our estimates show that nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019.
OCT 12, 2020
The cancellation of live events—including concerts, theater, and sports—has caused entertainment advertisers to pull back their spending significantly. However, the popularity of streaming services and gaming during the pandemic has pushed some of these advertisers to keep spending.
JUN 2, 2021
Although browsers will account for 12.3 minutes of mobile video in 2021, the vast majority of mobile video, 38.8 minutes, will be consumed in apps, whether they’re embedded in content apps or dedicated OTT video apps. Smartphones added 6.5 minutes of video viewing, reaching 35.1 minutes per US adult in 2020.
OCT 1, 2019
The virtual MVPD fuboTV launched a free, ad-supported sports channel. The Department of Justice approved the T-Mobile and Sprint merger under the condition that the companies sell some of their assets. AT&T announced that its upcoming on-demand video streaming service will be called HBO Max, and it will be available in spring 2020. AT&T plans for HBO Max to include live sports and news.
FEB 11, 2021
Although the return of more reliable and nearly-full-length sports seasons will help TV, viewers are showing increasing willingness to access sports via livestreaming or to forego them entirely.
JUL 2, 2020
We expect COVID-19 measures will hit TV hard in 2020, as sports leagues and international sporting events are delayed or canceled. The pandemic exacerbated print’s existing struggles. OOH will be the most impacted by mandated social distancing. Furthermore, the lingering effects of avoiding crowded spaces may put a chill on such advertising for years to come.
MAR 8, 2021
With the over-the-top (OTT) portion of the upfronts continuing to expand, marketers are increasingly realizing the benefits of using a unified platform to activate TV.
DEC 9, 2019
For instance, the increasing supply of premium over-the-top (OTT) video coming online through programmatic channels may seem promising—but political advertisers are sure to ramp up spend there in hopes of reaching cord-cutters and cord-shavers. Twitter, on the other hand, may be free of political ads, but it won’t be free of political arguments.
NOV 14, 2019
Many others have ventured into this bundled TV space that live stream linear TV channels and live sports feeds. Examples include Hulu + Live TV, Sling TV and DirectTV Now. Social. Consumers also watch mobile video on social media. More than half of US internet users watch videos on Facebook alone, according to video production solution Grabyo.
APR 24, 2020
We expect TV to be hit particularly hard because of the Summer Olympics being postponed until 2021, as well as professional sports leagues like the National Hockey League (NHL) playoffs—typically a ratings bonanza in Canada in the spring—remaining postponed indefinitely.
DEC 3, 2021
It’s also available in QSRs at sports arenas via partnerships with the Toronto Blue Jays, Toronto Maple Leafs, Toronto Raptors, and Toronto FC. “With the rise of flexitarian consumers, there is a continued surge in the plant-based category,” said Grogan, who cited internal research that showed 93% of new consumers to the plant-based protein market are flexitarians (not exclusively vegetarian).