Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.
"Times have changed because the advent of the digital economy has transformed industry," said Jonathan Kanter, the DOJ's assistant attorney general. “The digital revolution has not only impacted new markets like tech, but markets across our economy, many of which have been rebuilt from the inside out.”.
There are various devices and digital technologies hospitals can employ to transform the patient room. From interactive TVs to voice-activated smart displays and speakers, these devices can improve patient-provider communication and create an atmosphere that is comfortable and personalized for each patient.
The pandemic was a boon for some companies as consumers leaned into digital. “Businesses that saw an unexpected boom want to maintain those higher levels and are now starting to invest more heavily in programmatic channels,” said Anna Jorysz, display and creative director at digital agency NMPi by Incubeta.
These ads are a small slice of the programmatic display market. We estimate advertisers will spend $1.02 billion this year on programmatic digital audio services ads in the US. This encompasses all digital ads on radio services and streaming music services, including podcast advertising.