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  • Article
     | 
    DEC 16, 2019

    While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.

  • Article
     | 
    AUG 19, 2019

    "Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.

  • Article
     | 
    JUN 25, 2020

    Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.

  • Article
     | 
    JUN 4, 2020

    The number of social buyers in the UK will rise to 10.0 million in 2020, a 13.3% increase from 2019, according to eMarketer estimates.

  • Article
     | 
    MAY 7, 2020

    Takumi’s Keane-Dawson noted an increase in activity from finance companies, including retail banks in the US. These companies are using influencer marketing exclusively for brand building, with an emphasis on awareness about services that consumers may find useful during the pandemic.

  • Article
     | 
    FEB 14, 2020

    According to Mario Ciabarra, founder and CEO of digital intelligence platform Quantum Metric, automation and machine learning will continue to play a big role in the retail space, especially as it pertains to customer experiences.

  • Article
     | 
    JUL 28, 2019

    “If you don't have an integrated, seamless omnichannel approach, customers will notice it right away,” said Carey Stoker, senior vice president of customer services at omnichannel commerce company Radial. “Think of the customer experience like a Ferris wheel. The customer is in the middle, and everything rotates around them. Each car is a different touchpoint.

  • Article
     | 
    JUN 7, 2019

    Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

  • Report
     | 
    JUN 27, 2019

    Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

  • Article
     | 
    OCT 24, 2019

    Food and beverage is the fastest-growing category (18.2%), despite being the least-penetrated retail ecommerce category. As US internet users acclimate to stocking their shelves this way, the market may be approaching a critical mass. We expect the category will continue to grow at above-average rates to reach $38.16 billion by 2023.

  • Report
     | 
    JUN 27, 2019
  • Audio
     | 
    SEP 24, 2020

    eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.

  • Article
     | 
    MAY 10, 2019

    In a twist of fate, Amazon could help brick-and-mortar survive the retail apocalypse.

  • Report
     | 
    JUL 25, 2019

    Mobile will make up a sizeable 75.4% of retail advertisers’ digital ad budgets in 2019. They will spend £1.63 billion ($2.18 billion) on mobile ads vs. £0.53 billion ($0.71 billion) on desktop/laptop advertising. Retail Trends. Consumers in the UK continue to spend on retail, even amidst mounting Brexit concerns.

  • Article
     | 
    SEP 12, 2019

    More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

  • Article
     | 
    MAY 8, 2019

    According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

  • Article
     | 
    JUL 30, 2020

    “The winners in this category are few and far between, with leisure among the few segments of apparel retail for which demand may be increasing,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence and author of our new report, “US Ecommerce by Category 2020.”. “Try as they might, not every apparel retailer can pull off the ‘pivot to sweatpants,'" he said.

  • Article
     | 
    APR 5, 2020

    With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

  • Article
     | 
    FEB 12, 2020

    We recently spoke with Waldman about the brand’s consumer outreach and how Universal Standard is changing the retail industry. Universal Standard is all about inclusivity, which is illustrated across your marketing. And through word-of-mouth, I’ve heard your customers are excited that they can finally turn away unfitting garments, instead of buying an item and hoping it'll work out one day.

  • Article
     | 
    APR 9, 2020

    We were planning on opening four retail stores, and those have been put on hold. So, we're pivoting. With so much uncertainty, I honestly cannot tell you what our next moves will be beyond our current focus—which is digital and engaging with our customers in unique ways. We are all students of this new situation, right?

  • Article
     | 
    OCT 29, 2019

    In a record year for US retail store closures, dollar stores are thriving. Not only are major players opening a significant number of new locations, but more consumers are regularly shopping for groceries at dollar stores than any other time in the past five years. But dollar stores, which have been praised as survivors of the ongoing retail apocalypse, could face new pressure from Amazon come 2020.

  • Article
     | 
    DEC 29, 2019

    An interesting irony of today’s retail landscape is that brands have never been more and less important. “In one sense, the growing popularity of D2C illustrates the value of differentiation, product innovation and addressing unmet customer needs,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, “The Future of Retail 2020: 10 Trends that Will Shape the Year Ahead.”.

  • Article
     | 
    JUN 23, 2020

    The US retail market has been the largest in the world for at least a century, and although China was inevitably on track to claim this mantle from the US relatively soon, we did not expect a transition point to come as early as 2020.

  • Article
     | 
    JUL 14, 2020

    The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

  • Article
     | 
    FEB 27, 2020

    Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.

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