Jennifer has extensive direct mail and digital experience in multiple industries, including P&C insurance, CPG, and non-profit. Jennifer has degrees in Marketing and Information Technology, and attained an FLMI Life Insurance certification. Rafael Mejia is director of analytics and data management at AAA Life Insurance.

In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with Vuori.

Industry Voices: Marketing in Uncertain Times with Nonprofit With Love. Industry Voices: Marketing in Uncertain Times with Vuori. Industry Voices: Marketing in Uncertain Times with Twitter. Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising.

Travel will now account for just 2.4% of digital ad spending, a figure that ranks below even our small catchall remainder category, “other” (which includes minor categories like real estate, politics, nonprofits, professional services, energy, manufacturing, industrials, and education).

Free the Bid is a nonprofit founded by film director Alma Har’el in response to the dearth of female directors in advertising and media. The organization works to increase diversity by asking that brands and agencies pledge to give female directors an opportunity to bid on triple-bid commercial jobs and by asking production companies to hire more female employees.

With the pandemic, for example, the majority of consumers consider COVID-19 adjacency desirable for health and pharma businesses, as well as government and nonprofit organizations. It’s important to employ a more nuanced approach to content assessment.

Vegan beauty brand Ethique, for example, creates more sustainable, condensed haircare products and also donates 20% of its profits to nonprofits. Consumer attitudes pushing for sustainability are stronger among younger generations, but awareness is rising for all.

Large nonprofit healthcare system Intermountain Healthcare has already tapped Omada’s diabetes prevention program as a benefit for some of its patients—and it's not difficult to imagine the DTx vendor grabbing the attention of other health systems who have difficulty luring in patients for their in-person prevention programs. Virta Health.

With emptier streets and gatherings restricted across the country, corporations and nonprofits have used a sizable portion of their outdoor ad space for public service announcements. Some OOH ad sellers donated their ad space to health organizations.

Three months later, a review of the top 1 million homepages worldwide by non-profit accessibility solutions provider WebAIM found that many lacked the most basic features: 86.3% failed to offer low-contrast text, 66.0% were missing alternative text for images, and 59.9% had empty links.

Greenflea takes a proportion of the sales on its platform to finance tree planting, in partnership with a nonprofit group that runs a forestry initiative. In Spain, the secondhand market is also gaining pace. Wallapop and Ipsos reported that 43% of consumers ages 16 to 60 said they had bought used books or music items as of June 2020.

“The goal was to help nonprofits during the pandemic. The show was featured on Apple's ‘New and Noteworthy’ list and ‘The Morning Show.’ It was also a great example of how we can still connect and tell stories remotely while being in lockdown.”. Like many of the other podcast networks, Entertainment One offers production services to brands.

It’s been viewed as less important for nonprofits, government agencies, and small businesses, though that may not stay true forever and personalization could give these entities a competitive advantage. Segmentation needs to be approached differently from one organization to another. For apparel, an easy approach is to segment on the basis of gender.

“Television viewing generally drops during adolescence as young people start to spend more time socializing, doing schoolwork and using other media, such as music, video games, computers and the internet,” according to MediaSmarts, a nonprofit organization promoting digital and media literacy in Canada.

In the US, ads from political action committees (PACs), super PACs and political nonprofit organizations—called 501(c)(4)s—are also not allowed. News publishers that meet Twitter’s political ad exemption criteria are exempt from the policy as long as their ads do not advocate for or against the topics listed above.

For example, the Coalition app, spearheaded by the nonprofit Coalition Network—which includes IoT connectivity provider Nodle, the French government, the COVID-19 Policy Alliance and the city of Berkeley, California—is a “free, global, open-source, privacy-by-design tracing app developed to complement and scale manual contact-tracing efforts.”