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  • Report
     | 
    MAY 27, 2021

    TV’s reach is also impressive, with 28.3 million monthly viewers in the country this year, or 92.2% of the adult population, per our estimates. Our forecasts do not break out time spent by age group, but it’s clear from recent research that TV viewership skews older.

  • Report
     | 
    OCT 15, 2019

    The likelihood of an internet user being also a TV viewer correlated directly with age in Q1 2019, according to GlobalWebIndex. While 73.4% of web users ages 16 to 24 had watched TV in the month prior to polling, that share was more than 20 percentage points higher (94.9%) in the 55-to-64 age bracket. Females and individuals in affluent households were also more likely to be TV viewers.

  • Report
     | 
    FEB 2, 2021

    Netflix is already a mainstay of Xers’ subscription video usage. In a Morning Consult and The Hollywood Reporter survey from May, 54% of Xers identified themselves as Netflix subscribers. The Xer audience for YouTube is even larger. Another Morning Consult survey, fielded in July 2020, found 71% of Xers saying they were YouTube viewers.

  • Report
     | 
    OCT 21, 2021

    Between H1 2020 and Q1 2021, the share of internet users who watched services like Amazon Prime Video and Netflix in the prior month climbed from 64.7% to 71.6%. Among those ages 16 to 24, 92.5% had viewed films or TV programs via SVOD. (It’s worth noting that Amazon Prime Video has cultivated the German market for years, taking advantage of a large national customer base for Amazon ecommerce.).

  • Report
     | 
    DEC 23, 2020

    It helps that some digital video platforms (including Netflix) have moved in recent years to provide more content specifically for Hispanic viewers. “They value, more than anything else, stories and perspectives from the country where their heritage comes from, stories about Latinos in general,” Edison’s Soto said.

  • Report
     | 
    OCT 21, 2021

    Traditional TV viewership stood at 92.2% of internet users in Q1 2021, while usage of TV broadcasters’ catch-up services increased to 64.9%. Yet the share of internet users who viewed TV shows they recorded earlier was much the same as in H1 2020, at 40.9%. Males were more likely than females to watch live TV and recorded TV content.

  • Report
     | 
    DEC 9, 2020

    What it means for marketers: As viewers spend more time with ad-free services, marketers will have to get craftier with their media plans. In 2021, the biggest US beneficiary of the streaming bonanza will be Disney. After a plethora of streaming competitors launched in 2020, Netflix still added a substantial number of subscribers.

  • Chart
     | 
    MAR 8, 2021
  • Report
     | 
    OCT 15, 2020

    According to GlobalWebIndex, Taiwan also bucked a trend seen in most countries surveyed this year: a major increase in consumption of SVOD services such as Netflix. This transition was well underway last year, but SVOD penetration slipped to 37.3% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Engagement with subscription video-on-demand (SVOD) offerings such as Netflix and Amazon Prime Video rose to 68.6%. This was higher than the regional average; in France and Germany, SVOD penetration lingered below 65% this year, for example, though Spain and the UK registered over 75%.

  • Report
     | 
    MAR 12, 2020

    According to Cefrio, adoption of Crave in Quebec has hovered between 3% and 4% since its Canada-wide launch in 2016, an attempt by Bell to compete with Netflix. SVOD services are attempting to attract younger viewers, something that’s been a challenge for traditional broadcasters in Quebec.

  • Article
     | 
    FEB 18, 2020

    YouTube and Netflix Top Charts with Teens. On whatever device they’re using, teens are big on video. We estimate that 93.7% of 12- to 17-year-olds in the US will be digital video viewers in 2020. YouTube is a mainstay of teens’ digital activities. March 2019 polling by the National Research Group (NRG) identified 92% of 13- to 17-year-olds as weekly viewers.

  • Report
     | 
    OCT 15, 2019

    Importantly, almost as many (52.2%) had watched subscription video-on-demand (SVOD) available through providers such as Netflix. In total, more than eight in 10 (80.9%) respondents had streamed video of some kind—surpassing the share of live TV viewers. On the other hand, online TV and video occupied just 1:03 per day, on average, compared with 1:31 devoted to broadcast TV.

  • Report
     | 
    OCT 15, 2019

    Even among the oldest users, ages 55 to 64, 79.0% were VOD viewers. Nearly 65% of survey respondents had used broadcasters’ catch-up services to watch TV shows. Subscription video services such as Netflix reached a slightly greater audience, at 66.5%. Meanwhile, fewer than a third had recorded TV programs to watch later.

  • Report
     | 
    OCT 15, 2020

    Some 88.2% of individuals in high-income households were VOD viewers in H1 2020, compared with 80.9% of those in low-income households. Age remains a major determining factor, too. As in previous years, younger internet users were the keenest VOD viewers.

  • Report
     | 
    OCT 1, 2019

    In July 2019, we adjusted our forecast for Hulu monthly viewers in the US from 63.9 million to 75.8 million viewers. What are the next major video streaming services to come out? Disney+ and Apple TV+ will both launch in November. How many digital video viewers are in the US? There will be 235.1 million US digital video viewers in 2019, which is an increase of 2.5% over last year.

  • Article
     | 
    NOV 26, 2019

    March 2019 data from over-the-top (OTT) analyst firm nScreen Media found that UK TV viewers were taking an increasingly balanced approach to video viewing. Pay TV users outnumbered free-to-air (FTA) and digital TV viewers. However, the proportions weren’t incredibly disparate. In Germany, for example, FTA users significantly outnumbered pay TV and digital TV users.

  • Report
     | 
    MAY 27, 2021

    In 2020, Netflix and YouTube users increased their time spent the most compared with users of other subscription OTT video services. Last year, Netflix users increased time spent on the platform by 11.2% YoY, while YouTube engagement grew 9.5%.

  • Report
     | 
    OCT 21, 2021

    Continuing a trend of recent years, males were more likely than females to be live TV viewers. Usage was also notably higher among affluents and respondents ages 45 to 64. As in 2020, males were also more likely to watch TV shows they had recorded earlier or use broadcasters’ on-demand or catch-up services. Print media was more popular with males than females, too.

  • Report
     | 
    AUG 19, 2021

    Aggregators: By the end of 2021, the Roku Channel will have 57.2 million US viewers and generate $1.47 billion in ad revenue. Amazon’s Prime Video Channels are also building on the strength of the company’s flagship video service, Amazon Prime Video, which will have 146.5 million viewers and generate $5.94 billion in display ad revenue in 2021.

  • Report
     | 
    OCT 21, 2021

    And that connection was even starker with respect to subscription VOD (SVOD) services like Netflix. Among the 16- to 24-year-olds polled, 94.1% had watched paid-for video content in the prior month as of Q1 2021, compared with 39.9% in the oldest group. Social networking and messaging, by contrast, were embraced by all demographics.

  • Report
     | 
    OCT 15, 2020

    Usage of subscription video-on-demand (SVOD) offerings such as Netflix rose sharply between 2019 and 2020, from 61.5% to 66.2%. Penetration was greatest (over 80%) in the 16-to-34 cohort, and reached 70% or more internet users in middle- and high-income households.

  • Report
     | 
    JAN 21, 2021

    Monthly video viewers reached 26.1 million in Canada in 2020, which equates to almost seven in 10 people in the country. That figure was up by more than 400,000 viewers over our previous estimate prior to the pandemic, as we revised our forecast to reflect heavier viewership during quarantines in Q2 and for the balance of the year.

  • Article
     | 
    MAR 8, 2021

    The number of ESPN+ viewers will grow from 12.6 million in 2019 to 25.0 million in 2021, while the number of vMVPD live sports viewers will rise from 16.4 million in 2019 to 24.1 million in 2021. If you aren't currently an Insider Intelligence subscriber and would like to read more content like this, here's how to gain access:.

  • Report
     | 
    OCT 15, 2020

    Demographic divides persist among live TV and video viewers, too. Only 80.3% of Ireland’s internet users ages 16 to 24 watched traditional TV in the month prior to polling, compared with 96.7% of those ages 55 to 64.

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