Italy, which was at the beginning of an incomplete lockdown period at the end of February, saw an 11% increase in daily mobile time spent, while South Korea and Japan—both experiencing outbreaks in February and selective quarantines—saw daily mobile time spent increase 7%. In contrast, the US saw no year-over-year change in February.
While most Amazon smart speakers have no visual interface, Alexa will take users straight to the privacy settings page in the smartphone app or web page when asked, “Alexa, how do I review my privacy settings?”. User control: Amazon recently added the ability to command Alexa to “delete everything I’ve ever said,” wiping the audio history of processed interactions.
Mobile also plays an important role in programmatic display advertising. Individuals continue to devote their time and attention to consuming content and browsing the internet on their mobile devices, and advertisers are doing the same. For the Western countries, programmatic first took hold across the desktop and mobileweb.