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  • Article
     | 
    SEP 20, 2021

    But—consumers may not care about data breaches as much as the FTC does: About 60% of US wearable device consumers 14+ say they’re not concerned about the privacy of their data collected by smartwatches or fitness trackers, per a July 2021 Deloitte Connectivity and Mobile Trends report.

  • Article
     | 
    MAY 25, 2022

    With a category as broad as display advertising, any emerging trend is bound to have ad spending implications. A handful of hot topics, from the deprecation of third-party identifiers to the metaverse, will have varied levels of influence on display ad spending this year.

  • Article
     | 
    DEC 2, 2020

    Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

  • Article
     | 
    DEC 16, 2021

    AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.

  • Article
     | 
    JUN 2, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.

  • Article
     | 
    MAR 10, 2022

    The trend: Apple’s launch of AppTrackingTransparency (ATT) in iOS 14.5 has started to reshape digital advertising and is affecting mobile app publishers’ and advertisers’ monetization models, budget allocations, and measurement strategies.

  • Performance Metrics
     | 
    JUL 16, 2021
  • Report
     | 
    OCT 21, 2021

    Smart wristbands also benefited from this trend, but uptake was lower than for smartwatches, at 13.5% this year. Penetration of smart home products also rose, from 8.7% last year to 11.9% in H1 2021. Males and internet users in affluent households both posted higher rates of smart product ownership than other demographics, at over 15%.

  • Article
     | 
    OCT 23, 2020
  • Article
     | 
    MAR 8, 2022

    Android’s piece of the mobile ad pie has grown significantly, and publishers have seen an uptick in interest in contextual advertising. Go further: You can read the full report on Apple’s privacy update here.

  • Article
     | 
    FEB 8, 2021

    In December, we released our “10 Key Digital Trends for 2021” report, which contained major trends to watch for in the year ahead, from the rise of Disney as a streaming powerhouse, to the enactment of a federal privacy law, to the ascent of first-party data—and, more importantly, what these developments mean for marketers. But what else ought to be on your radar?

  • Article
     | 
    DEC 28, 2021

    We detail the market for condition-specific mHealth apps and examine what trends have been driving recent growth in our recently published Mobile Health Apps for Disease Management report. Below, we highlight some of the key points from the report. Disease management health apps are rising to prominence.

  • Report
     | 
    OCT 29, 2021

    What trends are helping to accelerate growth in China’s mobile proximity and mobile peer-to-peer (P2P) payment market? What market dynamics are driving consumer behavior trends, and how are they impacting providers’ revenues, competitive positioning, and performance? How can providers tap into this growth to attract new users and boost engagement? WHAT’S IN THIS REPORT?

  • Video
     | 
    JUL 7, 2021

    Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.

  • Report
     | 
    OCT 21, 2021

    These are the key trends shaping the media landscape this year:. Ownership of PCs and tablets continued to fall in most countries. The rise of home working and home schooling during 2020 bolstered penetration of larger-screen devices. But the longer-term trend of declining ownership is beginning to reassert itself. Penetration of desktops, laptops, and tablets declined.

  • Article
     | 
    JAN 11, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021. Still, that leaves plenty of room for VR adoption to grow as companies attempt to lure people into the metaverse.

  • Article
     | 
    JAN 28, 2021

    “The pandemic simply accelerated these trends as consumers adapted to fitness experiences without gyms as the focal point,” he said. All of that digital fitness probably isn’t hurt by the growth of food delivery apps, which are making caloric intake easier than ever for many.

  • Report
     | 
    FEB 8, 2022

    Instead, customers will buy more on mobile, which will exceed 4 in 10 retail ecommerce dollars for the first time this year. Rising time spent on mobile will trickle into shopping. The biggest beneficiary will be smartphones, which will make up 85.0% of mcommerce sales this year. To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.

  • Article
     | 
    MAY 25, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the less than $1 billion they’ll spend on subscriptions.

  • Article
     | 
    JAN 31, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.

  • Report
     | 
    MAY 18, 2022

    Mobile placements will account for more than half of all advertising in Canada this year. The importance of mobile formats can’t be overstated. Designing mobile-first creative for smartphones is a must for brands looking to spur conversions or create brand awareness. Look to Retail Media, Especially for Ecommerce Programs. Retail media networks are claiming a growing share of media spending.

  • Article
     | 
    APR 5, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8million fewer downloads than its lead in 2020.

  • Article
     | 
    JAN 2, 2020

    According to a Trend Consulting survey, short-form video app users opened their apps an average of seven times daily in 2018. Usage was especially heavy during lunch, after work during the evenings at home, and right before bed.

  • Article
     | 
    APR 26, 2021

    As it did with the shift to mcommerce, the pandemic accelerated what was already a growing trend in China: livestreaming commerce. QuestMobile found that more than 18% of female mobile internet users in China watched livestreams on ecommerce platforms in January 2021, up from 15.3% during the same period a year prior.

  • Report
     | 
    SEP 16, 2021

    Healthcare and pharma, meanwhile, leans toward bigger screens because it has traditionally targeted older age groups that are less mobile-centric. All three industries have only slowly embraced a mobile-majority spending strategy over the past few years, and all three will join the new trend of settling into a budget-split status quo.