JUL 8, 2019
As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.
DEC 31, 2020
Carousel ads are likely to appeal most to app developers and direct-to-consumer (D2C) brands, as their purpose is to drive app installs and web traffic. Measurement. In mid-December, Twitter announced partnerships with both DoubleVerify and Integral Ad Science.
AUG 12, 2021
From a social media standpoint, how much success are you seeing, specifically with respect to converting traffic? Social remains one of our consistent marketing channels. Early on, I think one of the biggest benefits of something like Facebook was being able to see people's real-time reactions to new products and messaging.
Vice President, Growth
JUL 13, 2020
Twitter said it aims to accelerate its road map for direct-response advertising, beginning with improvements to its mobile application promotion (MAP) ad format. During the earnings call, Twitter also said the new offering was being tested among a select group of advertisers and that there will be a phased expansion of the pilot. Audience.
JUL 20, 2021
Amazon’s Alexa and Echo are an established presence in many US households and are relied on for mostly impersonal information, such as weather or traffic conditions. Delivering more personal information on someone’s health conditions could be seen as a big bonus by some consumers.
MAR 31, 2021
Google says its new routing model automatically optimizes for lower fuel consumption based on metrics like road incline and traffic congestion. That means users searching for a destination will receive by default the route with the lowest carbon footprint that is most comparable in time to the fastest route.
JUN 27, 2019
Many specialist retailers don’t expect large numbers of people to buy via mobile, but extending the brand presence on mobile platforms is vital, as at Swarovski. “Mobile accounts for the majority of traffic to our website, and is the preferred device of our target audience,” noted Henrik Schulte, material group manager for media and digital.
MAR 18, 2021
Multiaccess edge computing (MEC, formerly “mobile edge computing”): This shifts some data processing away from the centralized cloud and to local computing situated as close as possible to an end user, for example at a base station or other local node.
JUL 25, 2019
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.
NOV 12, 2020
In a post titled “Fearmongering in CTV Advertising,” Comscore stated that it detected a CTV post-bid invalid traffic rate that was slightly higher than 1 percent. The article advised ad buyers to “separate marketing talking points from fact” when analyzing CTV ad fraud. Other sources believed CTV ad fraud was common.
MAR 18, 2021
GSMA Intelligence estimates that the number of IoT device in North America will nearly double between 2019 and 2025 from 2.8 billion to 5.1 billion mobile connections. It also anticipates that the 12.0 billion mobile IoT connections worldwide in 2019 would increase to 24.6 billion in 2025.
DEC 1, 2020
DEC 18, 2020
Starbucks, which opened its first pickup-only store format in Manhattan in November 2019, reconfigured most of its stores on the fly in the early pandemic period to perform the same functions—mobile order-ahead and contactless payment and pickup. The company is now leaning into the format with hundreds of pickup-only locations planned over the next year or so.
SEP 28, 2021
In a blog post, Facebook warned publishers could see reduced traffic as a result of the test and that the company is planning to roll it out slowly. Marketer Takeaway: Political content is a major driver of engagement and time spent on Facebook, but it’s also controversial.
NOV 10, 2020
These apps are available across mobile, desktop, tablet, and smart TV devices such as Roku. Due to all the viewing options available, it’s possible for this one show to bring viewership and ad revenues to numerous companies including NBC, YouTube, Roku, and Hulu. The pandemic hasn’t dampened advertisers’ enthusiasm for CTV.
AUG 13, 2019
Social mobile platforms have started to dominate content plans as influencers gain mindshare and posts evolve to be more multimedia in nature. The Izea study shows top creator platforms in Canada in 2018.
MAR 5, 2020
The pair announced that their new mobile-only short-form video service will feature Turnstyle technology, which lets users change the perspective of a show by rotating a mobile device vertically and horizontally.
OCT 20, 2020
In the past few years, mobile has been a key part of the media conversation, especially around video viewing and gaming. But when consumers stopped commuting to work and were generally at home more often, they opened up their laptops or desktop computers to watch videos and play games.
JAN 11, 2021
The skew of social networks toward both direct, API-based transactions as well as mobile impressions is why mobile is even more dominated by direct transactions than the overall programmatic display market. Outside of mobile, it’s a more even playing field, though the same order of precedence holds and direct transactions are gaining share.
NOV 5, 2020
., Braille formatted or audio-only files) can also help boost web traffic. Accessibility Signals Inclusion. Marketers that design for accessibility are more likely to attract people who value and reward diversity and inclusion.
NOV 18, 2020
AUG 24, 2020
Optimize for a frictionless mobile experience. Seventy-six-percent of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. No. 2: Flex with demand to invest wisely across the season to win every sale, regardless of channel.
SEP 24, 2020
CPG brands will spend 82.1% of their digital ad budgets on mobile, compared with 17.9% on desktop/laptop ads. In 2020, CPG will spend £1.67 billion ($2.13 billion) on mobile ads and £0.36 billion ($0.47 billion) on desktop/laptop ads, positioning itself as the industry that assigns the largest portion of its digital ad spend to mobile. CPG Trends.
JUN 1, 2021
New visually dynamic formats are turning outdoor ads into highly shareable experiences, too. 3D video ads have popped up in digital billboards at high-traffic areas; people can enjoy these hyper-realistic 3D animations without special eyewear. Brands are also using hundreds of LED-equipped drones to form logos, slogans, product images, and even QR codes in lights against the night sky.
JUN 9, 2021
As consumers start to return to stores and foot traffic nears 2019 levels, Shopify is planning to extend its reach to brick-and-mortar with point-of-sale (POS) integration.