DEC 19, 2018
In this eMarketer Tech Talk webinar, made possible by Optimizely, Wes McCabe, product marketing manager at Optimizely, and Mike Loveridge, head of conversion rate optimization at Intuit, share key lessons for experimenting at scale to deliver a winning digital experience.
FEB 28, 2019
“Try before you buy,” AR and an improved online experience will breathe new life into established ecommerce categories like apparel and accessories, furniture and home furnishings, and toys and hobbies by the end of our 2023 forecast period.
DEC 12, 2018
Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.