Additionally, geographically, Kaszek focuses heavily on Brazil and Mexico—the two countries with the most fintech activity in the region—as well as Colombia. The latest fund is further testament that LATAM’s fintech industry is maturing—and the recent increase in VC funds in the region is set to drive further growth for the future.
Brazil, Argentina, and Mexico will each maintain a spot in this year’s top five fastest-growing retail ecommerce markets. The region’s wider embrace of ecommerce partly stems from the fact that two of its economic powerhouses—São Paulo, Brazil, and Buenos Aires, Argentina—have been under some of the longest government-mandated lockdowns worldwide since March 2020.
At the country level, close to 60% of respondents in Colombia and Mexico expressed an inclination for in-stream ads, while the majority of those in Argentina and Brazil favored pre-roll or post-roll ads. Consumers in Latin America may be willing to watch ads, but that doesn’t mean AVOD service providers should be complacent about the ad experience they provide.