OCT 29, 2018
However, Kevin William, senior vice president of customer success at marketing automation platform Act-On, sees loyalty as a key aspect of acquisition. He spoke with eMarketer’s Caroline Cakebread about the importance of aligning teams—from finance to customer support—to make customers into brand champions. At what point in the customer life cycle does your loyalty strategy kick in?
Senior Vice President, Customer Success
NOV 16, 2018
“One of the biggest trends we’ve seen is that customers are overwhelmed,” said Barry Nolan, chief marketing officer of Swrve, a mobile marketing automation platform. “People simply don’t have time to absorb so many demands on their attention.”. Not sure if your company subscribes? You can find out here.
DEC 19, 2018
But most marketers are indeed using these technologies for some of their activities, including marketing automation, dynamic creative optimization and other forms of personalization, even if they may not realize it. That’s because AI has already become a fundamental component of familiar technologies.