However, this average was pulled up by older groups who watched more than twice the amount of TV than younger groups. Viewers 55 and older averaged 37.2 TV hours weekly—that was far beyond the 16.6 hours spent with TV by those ages 25 to 54 and the 13.3 hours averaged by those 18 to 34. TV viewership has also surged during the pandemic.

We also saw a massive surge of people buying tents, and starting to plan their summer vacation through local exploration—or frankly—even creating a garden and backyard camping [site] to keep themselves entertained.

Penny Brook, CMO of Canada Goose, speaks with eMarketer vice president of business development Marissa Coslov about looking to its brand ambassadors to provide inspirational content to consumers amid lockdowns, inviting local artists to exhibit in storefront windows, and more.

We predict that TV and digital video viewing (combined) will see a spike of 24 minutes per day this year, with digital video accounting for 14 minutes. YouTube viewing will make up a sizable proportion of this digital video total time spent.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

Telecom: Includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services).

While ASL interpreters are now common at most state and local COVID-19 briefings, the National Association of the Deaf (NAD) and five deaf consumers recently won a lawsuit that forced the White House to use an interpreter during presidential briefings related to the coronavirus.

Connected TV is providing an opportunity to expand monetization of growing video consumption, capitalizing on viewers who use smart TVs and connected devices like Apple TV, Roku, Fire TV and gaming consoles to access content. But it’s still early days for connected TV ad inventory in Canada.

Alberta led the way, with a 37% penetration rate among respondents, perhaps due to the large number of job seekers in the region, where depressed oil prices have decimated the local energy economy. The country’s biggest province, Ontario, saw a LinkedIn penetration rate of 34%.

This bill aimed to block state companies, as well as national and local governments, from advertising on private media.

US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.

Here are just some of the ways local and global businesses have been altered since the coronavirus outbreak, and areas where companies can find opportunities to explore new technologies. Traditional Retail and Ecommerce Face Shifts and Challenges.

While consumer trends are clearly evident across the 41 markets featured in the Global Media Intelligence Report, no country is exactly like another with respect to device penetration and the adoption of social media, time-shifted TV and other activities. Inevitably, there are intriguing outliers.

In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users. While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, inevitably, there are intriguing outliers with respect to device penetration and the adoption of social media, time-shifted TV and other activities.

Traditional TV dominates sports broadcasting in Brazil, but digital platforms are taking hold, including OTT services run by media conglomerates and social media players that are vying for high-profile sports rights.

Our forecast shows that time spent with both traditional TV and digital video will continue to rise. This year, we expect adult TV viewers will spend 3:53 daily consuming traditional TV content, including live or prerecorded video on a TV set. That’s a 13-minute year-over-year increase in time spent. The rise in time spent with TV goes hand in hand with the growing number of TV viewers in India.

The sports video streaming landscape in Canada is a mix of legacy TV network groups Bell Media and Rogers Media; digital media giants such as Facebook, Twitter and Amazon; and independent startups like DAZN.

Loosely tied into this line of thinking is a heightened sense of local awareness. This was brought into explicit focus during the UK’s lockdown period when local businesses could benefit from the restrictions in place.

Radio and TV will match previous estimates for ad spending at $14.41 billion and $69.87 billion, respectively. Our last forecast already factored in an uptick for ad spending from midterm elections. Additional Charts. Read Next.

Our upward adjustment was driven by Roku and Amazon Fire TV adding more users faster than we previously predicted. Q: How have free-to-air broadcast platforms fared in the face of digital video competition? A: It hasn’t been easy. They are up against the digital behemoths such as Netflix and Amazon that are investing large sums in developing their services, particularly in local markets.

“Different types of companies—including local search, safety, entertainment and even health—have rubber on the road in the connected car evolution.”. The most visible progress has been in infotainment.

TV still offers all the same benefits it has in the past: broad reach, brand awareness and increased brand consideration. TV networks are also starting to introduce targeting to their offerings, which will allow some TV buys to operate much more like digital buys. That said, many of those offerings are still nascent.

For example, 86.2% of internet users in Brazil polled in H1 2020 had watched SVOD content in the prior month—not far behind the 89.8% who had watched live TV, and effectively double the 43.2% who had watched a TV channel’s catch-up service. In Mexico, more than 90% had watched SVOD, while 88.9% had watched live TV.

Ad-supported VOD services like Roku Channel and Pluto TV could also see sizable lifts in usage and streaming hours, as these services can lend themselves to more lean-back viewing and feature some live national and local news programming options that aren't available on most SVOD services.

Its TV and digital video spot featured mascot Captain Obvious sanitizing his hands and encouraging consumers to stay at home. That’s a sharp pivot from its regular aspirational vacation ads, like “My Dream,” which last ran on March 23, according to travel news, research and marketing company Skift.