FEB 2, 2021
JAN 14, 2022
Amazon has similarly bet on sports streaming to attract subscribers at home and abroad, streaming Thursday Night Football games in the US and live cricket in India. Several of the few Tplus originals announced thus far also target English- and Spanish-speaking audiences.
MAR 25, 2022
A free trial of YouTubeTV or Hulu Live TV will also allow access, but that’s asking too much of the typical user who can view plenty of other content. The big takeaway: Much rests on the shoulders of this year’s Oscars, but the show will be hard-pressed to deliver for advertisers. While the awards are an opportunity to enter the zeitgeist, audiences are increasingly fragmented.
NOV 20, 2020
These include YouTube Gaming, which features video game livestreaming and competitive esports content; YouTube Music; YouTube News; YouTube Sports; YouTube Fashion & Beauty; YouTube Learning; and YouTube Live. YouTube Movies & Shows offers a selection of ad-supported licensed movies, as well as digital rentals and purchases of movies or shows.
MAY 20, 2020
The disappearance of live sports telecasts, including NCAA and NBA basketball and the 2020 Summer Olympics, further exacerbates COVID-19’s impact as TV networks scramble to offer advertisers replacement ad inventory. Finally, production of next season’s programming has halted due to quarantines.
SEP 29, 2020
With a growing inventory of premium ad-supported video—which includes IMDb TV, certain live sports, and perhaps one day Prime Video—the opportunity appears even larger. Now imagine Amazon introducing direct-response TV ads using the voice-activated Fire TV Remote.
FEB 9, 2022
Sports betting could also help ratings recover. Sportsbooks have advertised heavily ahead of the event, and the Super Bowl’s wide influence on even non-sports viewers could funnel even more money—and eyeballs—into the game.
MAR 5, 2020
In an example from the media industry, Sony and NBC Sports demonstrated how a 5G smartphone could be used with a professional-grade video camera to stream high-quality, mobile 4K-quality sports video over 5G from live sporting events such as NFL games. Why it matters: 5G—and other next-generation wireless networks, including Wi-Fi 6—will eventually transform every industry.
AUG 12, 2020
With the loss of live sports due to cancellations and postponements making linear TV less attractive than ever to consumers and advertisers alike, CTV stands to benefit and become more firmly a part of media plans. The rise of CTV advertising has meant increased attention on PMPs to facilitate safer buying—but also an increase in the potential for fraud among those buying in the open markets.
APR 14, 2020
Digital display, especially video, could also benefit from the fact that live TV’s biggest events—sports—are canceled for the next few months at least. TV marketers have lost an important outlet for national branding campaigns and may put some of that spending toward digital channels.
APR 28, 2022
Nike’s embrace of Colin Kaepernick following his de facto blacklisting from the NFL was unapologetic in its support of Black Lives Matter. The brand’s willingness to take a stand on a politically charged issue made clear what it stood for. Brands don’t need to jump on every social issue, but they also shouldn’t shy away from standing up for their values.
NOV 17, 2020
Live Video Viewers. The popularity of livestreaming video content was already growing explosively (including news, sports, live events, linear OTT, gaming, etc.), but 2020 will see even higher growth rates than we thought.
NOV 24, 2020
In Q2, it was severely impacted by the cancellation of live events and sports, as well as its lack of direct-response advertisers, and worldwide ad revenues declined by 22.7% YoY to $562 million.
APR 26, 2022
It is eyeing sports bras as a major growth opportunity this year. The retailer, which had no physical presence outside of a pop-up, also plans to open up to 10 stores this year. The big takeaway: While the days of near-exponential growth for digitally native D2C brands is likely in the past, there’s still reason for optimism given the model’s inherent advantages.
DEC 31, 2020
In Q2, it was severely impacted by the cancellation of live events and sports, as well as its lack of direct-response advertisers. But as events and sports started returning in Q3, so did advertisers. Even with a stronger end to the year, however, we still expect Twitter’s worldwide ad revenues to decline in 2020 due to the steep contractions it experienced in H1. Audience.
MAR 23, 2021
However, the decision highlights the remaining challenge of hosting a full-audience event, which in turn could influence viewership: Past surveys have shown that the presence of a live physical audience can influence attitudes toward watching sporting events. An April 2020 Seton Hall poll found that about 16% of US sports fans were less interested in watching games without fans present.
OCT 12, 2020
The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.
AUG 10, 2020
While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.
APR 1, 2021
It’s being billed as a podcasting platform with live conversation features. For Cuban, Fireside will be a “back to the future” moment; in the late-90s dot-com boom, he sold an online radio company called Broadcast.com to Yahoo for $5.7 billion. Locker Room: Locker Room, recently acquired by Spotify, is a sports-focused app featuring live audio conversations and text chat capabilities.
MAR 2, 2020
I'm currently working with Enell, which is a company that makes plus-size sports bras. I'm a 40J, so I'm not f-----g around with regular $10 bras. And it's my life; I live in sports bras.” —Roz Mays, an Instagram creator focusing on fitness.
OCT 18, 2020
In the entertainment category, it’s the cancellation of live events that has caused advertisers to pull back. While there have been signs of recovery—including limited attendance at certain NFL games and the reopening of some movie theaters—there is still no timetable for the return of live events at full capacity.
OCT 14, 2021
“Further boosts will come from its new sports broadcasting contracts, as well as its deals with local TV stations,” Lau said. Amazon has ramped up its offerings and invested more in the country. Amazon’s acquisition of the live broadcasting rights of the UEFA Champions League—which is immensely popular in Germany—is expected to boost Prime Video viewership.
DEC 7, 2021
Sports account for 40% of TV programming costs for cable, satellite, and telco video providers, per Kagan. Given the demand for sports, ESPN’s fees were the greatest among the TV networks that MoffettNathanson broke out. Rising programming costs have repeatedly led to disputes between TV networks and video providers that result in customers losing access to certain stations.
APR 29, 2021
Like radio, the lack of major sporting events hit the format quite hard. In addition, our estimates for TV ad spend consider only placements in live broadcast environments, with all broadcaster video-on-demand (BVOD) included in the digital video portion of spending. BARB data cited by Thinkbox indicated that 8% of broadcaster TV viewing time in 2020 was via BVOD platforms.
APR 9, 2020
We were inspired by our hometown, Encinitas, California, and the active, aspirational lifestyle that people live there. Our brand is this integration of yoga, fitness, sport and surfing. Prior to our launch, I was noticing that more and more guys were showing up to yoga classes, but they were wearing their old board shorts. Or they'd wear mainstream active gear.