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  • Video
     | 
    AUG 31, 2020

    Join us for eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.

  • Video
     | 
    JUL 10, 2020
  • Video
     | 
    DEC 9, 2019

    Marketing simply isn’t what it used to be. From big data, AI, GDPR and agile workflows—it’s a lot to keep in check. If you want to compete in today's digital landscape, you need to make your customers happy. Constantly. Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent marketing trends report and shares several developing benchmarks to improve your business outlook and stay competitive.

  • Video
     | 
    APR 20, 2020
  • Article
     | 
    SEP 13, 2021

    Revolut: The fellow UK neobank’s CEO, Nikolay Storonsky, disclosed the company’s BNPL plans in an Evening Standard interview just four days before the publication reported on Monzo’s plans. Square: The US-based fintech and business neobank said in August 2021 that it’s seeking to acquire Australian BNPL company Afterpay in a deal worth around $29 billion.

  • Article
     | 
    SEP 2, 2021

    This interview was originally featured in "Industry Insights: The World’s Fast-Growing Ecommerce Market, Part One" as part of a curated collection of interviews among executives in Latin America, conducted by eMarketer, in partnership with VTEX, an ecommerce and marketplace platform. Download your complimentary copy today!

  • Article
     | 
    SEP 8, 2021

    The news: Revolut will make a plunge into the buy now, pay later (BNPL) space, per the Evening Standard, citing an interview with its CEO, Nikolay Storonsky. The UK neobank intends to test the offering next year in parts of Europe, with plans to deploy it for its 17 million users.

  • Report
     | 
    AUG 23, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Article
     | 
    AUG 12, 2019

    People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad spending and key happenings across marketing channels.

  • Article
     | 
    JUL 11, 2019

    For the vast majority of marketers, there’s no longer any question of whether they should have a tech stack. However, these solutions are constantly maturing and evolving to meet marketers’ needs as vendors continue to innovate offerings, and marketing organizations better understand how technology can serve them. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in marketing and advertising technology

  • Article
     | 
    DEC 12, 2019

    Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year growth rate of 12.8%. "To keep growing at double-digit rates, future channel growth will increasingly rely on continued strong gains in the spending rate per buyer," said Andrew Lipsman, eMarketer principal analyst. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in the retail industry.

  • Article
     | 
    JUL 11, 2019

    The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.

  • Article
     | 
    JUL 11, 2019

    Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.

  • Article
     | 
    OCT 6, 2021

    For example, in an interview round for this year’s Miss Universe Philippines pageant, the beauty queens were asked what products they would add to their Lazada cart to send to all Filipinas to help inspire them during the pandemic. Additionally, to increase the stickiness of their apps, both companies gamify their shopping experiences.

  • Report
     | 
    JUN 2, 2021

    The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. App Annie. Jun Group.

  • Article
     | 
    AUG 31, 2021

    This article draws from one of the 15 interviews we conducted for our just-released report, “The Banking Heads of Digital Report: 15 Leaders on Priorities, Challenges, and Opportunities.”.

  • Article
     | 
    SEP 1, 2021

    Allegedly, PayPal is in talks with broker dealers while also exploring possibly taking over a trading platform. Why is PayPal considering retail investing? PayPal has likely sized up the potential benefits of getting into the global retail investing boom that’s accelerated over the past year. Retail investing boom.

  • Report
     | 
    JUN 17, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    JUN 28, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    JUL 20, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Report
     | 
    JUN 8, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Article
     | 
    AUG 24, 2021

    The opportunity: In an interview with the Financial Times, PayPal CEO Dan Schulman outlined his company’s commitment to digital currencies and his belief that cryptos will shift from mainly acting as an investment vehicle to soon having wider payments utility.

  • Report
     | 
    JUL 27, 2021

    Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

  • Article
     | 
    AUG 17, 2021

    Over the weekend, Apple’s senior vice president of software engineering Craig Federighi defended the new features in an interview with The Wall Street Journal, but acknowledged Apple had struggled with its messaging around the tools. The takeaway: Fallout from the CSAM features threatens to tarnish Apple’s privacy-first reputation and weaken consumer trust.

  • Video
     | 
    APR 6, 2020
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