Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America.

Facebook, Instagram, and YouTube are by far the most commonly used platforms for social commerce in Canada. According to a Bazaarvoice survey in December 2020, 24.5% of adults in Canada said they were most likely to use Facebook to make purchases, while 17.1% cited Instagram and 16.5% pointed to YouTube.

After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

Instagram: The platform first introduced live shopping capabilities for merchants that use its in-app payment system, Instagram Checkout, in May 2020. In March 2021, Instagram expanded its livestreaming offering with the launch of Live Rooms, which allow users to add up to three other co-hosts to their livestreams, doubling the number of hosts per livestream from two to four.

As of March, all US Instagram users can add product tags to their posts—a feature that was previously only available to approved creators. Product tags allow users to link out to a product information page directly from an Instagram post. In October, Instagram expanded the ability to add “Link Stickers” in Stories to all users, allowing users to direct Story viewers to a website.

Diet Instagram: The new, less data-intensive version of Instagram will help Facebook penetrate developing markets, where consumers are more sensitive to mobile data costs.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Our investments in Instagram and WhatsApp transformed them into what they are today. They have been good for competition and good for the people and businesses that choose to use our products.”. What’s next? Meta has assembled a team of top lawyers to rally its defense. The judge’s latest decision does narrow the scope of Meta’s platform policies, which the company seems confident it can defend.

In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

Meta no longer receives data on the off-platform activities of Facebook and Instagram users who have opted out of tracking on devices running iOS 14.5 or later versions. In its Q4 2021 earnings call, the company said this signal loss would slash its sales by $10 billion in 2022. More like this:. Report: US Programmatic Digital Display Ad Spending 2022. Article: Meta Money, Meta Problems.