Leaders grapple with increased competition, how to meet consumer demands throughout complex customer journeys, looser control of their brands with influencers, and wrangling the ever-changing data privacy landscape. The added responsibilities of the CMO have raised the stakes.

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Black Rifle Coffee is shifting its marketing spend to influencers, as well as podcast and sports sponsorships. The challenges D2C retailers face are evident in the companies’ slowing growth rates. We estimate that digitally native brands’ D2C ecommerce sales growth in the US will slow to 18.2% this year, a marked decline from 40.0% just two years ago.

This is where the connection to Instagram becomes clearer, since the platform is so heavily populated by fashion brands and influencers that could play a role in creating virtual clothing and accessories for the metaverse. Early implementation could resemble Twitter, where users can upload existing NFTs as profile pictures (as long as they have a subscription to Twitter Blue).

For advertisers, baked-in ads represented a scrappy but unique opportunity to align with a trusted podcast or host—true influencer marketing. However, baked-in ads presented some challenges. First, advertisers couldn't target specific audiences with certainty, instead reaching generalized demos based on polls.

Leverage influencers to get traction on digital media channels. DNVBs’ use of influencers to create brand affinity and drive sales has been an effective growth hack. Aggregating the reach of niche media vehicles functions as a modern corollary to mass-reach vehicles of yesterday: Their impact depends on authenticity that isn’t easily manufactured.

The other thing that we've been experimenting with is partnering with influencers and content creators to create the short-form video for us to show off products in use or create more educational content around how you might like to style a certain piece or what it goes with their outfits into a broadest of styling. II: How is Article different from other ecommerce furniture companies?

As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.

Buying up companies—retail tech firm Hero, discount shopping platform Stocard, and influencer marketing startup APPRL—let Klarna improve its merchant offerings and boost customer engagement. The bigger picture: BNPL providers are taking divergent strategies to grow and compete. Acquisitions.

It’s not just an influencer but a more experienced live sales associate that brands can hire by hour or by event. II: How will livestream shopping change ecommerce? LW: I think livestream and video will grow the digital economy. In a sense, it will become retail, entertainment, commerce, all in one, and that's what ShopShops wants to focus on building.

Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.

Article: Marketers increasingly turn to TikTok for influencer marketing. Article: Following unprecedented pandemic growth, US mobile gaming continues upward climb.

Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.

Article: Instagram tests creator subscriptions as it navigates a changing influencer landscape. Article: Instagram will net more US ad revenues than core Facebook platform.

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.