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  • Article
     | 
    AUG 26, 2020

    However, most marketers feel that digital video advertising and influencer collaborations offer the most promise in the industry. While the esports audience is somewhat diverse in race, young male gamers still make up the largest segment.

  • Report
     | 
    AUG 3, 2020

    While all generations have taken a financial hit from the COVID-19 pandemic, boomers are better positioned than younger cohorts to keep spending amid the recession. Marketers must make the most of boomers, which necessitates being up to date on their digital and consumer behavior.

  • Report
     | 
    MAR 2, 2020

    Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

  • Report
     | 
    JUL 25, 2019

    In a survey by WEGO Health, “patient influencers” were more likely to turn to groups on platforms like Facebook, Instagram and Twitter than to healthcare websites when seeking health information. More than seven in 10 respondents said that social media platforms are their primary resource for health information. Search.

  • Article
     | 
    APR 7, 2021

    It doesn’t seem like Clubhouse’s intention was ever to become an influencer-centric app—it bills itself primarily as a way to engage in two-sided dialogue, rather than unilaterally consuming content from a creator. But it’s quickly learning that creators are vital to its success.

  • Video
     | 
    APR 1, 2021

    Her main coverage areas include social media/messaging usage and advertising, social commerce, and influencer marketing, but she also writes about broader trends within the US and international ad markets and consumer behavior.

  • Report
     | 
    DEC 9, 2020

    While Walmart is the current No. 2 player in ecommerce channel advertising, with an estimated $849 million in revenues in 2020, and is forecast to reach $1.32 billion in 2021, Instacart may be the one to watch. Former Amazon advertising executive Seth Dallaire is Instacart’s new chief revenue officer, helping the company stand up a high-powered ad platform at lightning speed.

  • Report
     | 
    NOV 14, 2019

    Influencers are an important part of the mobile video landscape, and an ecosystem of networks and marketplaces have developed to link brands with influencers. There are numerous third-party networks that connect influencers with brands. Some will represent influencers to brands that will reserve inventory on the influencers’ YouTube channels, for instance.

  • Report
     | 
    NOV 10, 2020

    On average, US agency and marketing professionals planned to spend $16.0 million on CTV this year, up from $14.8 million last year, per IAB and Advertiser Perceptions data published in June. Pre-pandemic, marketers had planned to spend $16.3 million on CTV. So, planned CTV budgets came down some in the wake of the pandemic, but not much.

  • Article
     | 
    NOV 10, 2020

    As people spend more time at home, though, they are carrying on with self-care. How are you keeping new customers engaged? The best thing you can do to retain customers is to make sure that you provide them the best value. Second-highest in our priorities is convenience.

  • Article
     | 
    AUG 18, 2020

    So, we've started experimenting with advertising on TikTok, as well as working directly with influencers. In both cases thus far, we have been unable to replicate the success of the organically viral products that have done well for us. The conversion rates are really low, but we're still optimistic. We'll definitely continue investing and learning about those channels.

  • Report
     | 
    JUL 6, 2021

    Setting card spending limits supports users in their efforts to control their spending. This feature is not widely offered by these seven Canadian FIs, and 16.6% of all respondents named it “extremely valuable.”. Automating savings can help customers achieve their financial goals.

  • Article
     | 
    MAY 31, 2021

    We're focusing on how to build those businesses, how to make them stronger, because the UK is a market unto itself, not like the EU, and they have a very robust acne influencer base, which we have tied into. Our Canadian business is on fire, too. We've expanded more into Canada in terms of hiring a PR agency there.

  • Report
     | 
    APR 16, 2021

    With card spending limits, FIs can help customers stick to their budgets and keep more money in their accounts. By setting spending limits for a debit or credit card, impulse spending can be curbed and budgeting promoted. Though 16.6% of respondents call the feature “extremely valuable,” only two FIs offer it.

  • Article
     | 
    DEC 25, 2019

    How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions. Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. Subscription box brand FabFitFun is one of many retailers investing in the space.

  • Article
     | 
    AUG 26, 2019

    For example, we just had our annual influencer surf camp in Montauk, and we share that story [via text]," Egan said. “We'll get better over time as we learn what types of brand messages people are reacting to.”.

  • Article
     | 
    DEC 19, 2019

    Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

  • Article
     | 
    MAY 22, 2020

    Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

  • Report
     | 
    JUN 8, 2021

    In February 2021, YouTube launched a new sports destination focused on highlights, influencers, and personalized content from the NFL, La Liga, MLB, the NBA, and WWE. The sports hub also features a pitch for YouTube Select, a reboot of the premium ad platform formerly known as Google Preferred.

  • Report
     | 
    JUL 1, 2019

    While reviews are important, Xers who buy things recommended by online influencers are more the exception than the rule. In March 2019 polling by Clever Real Estate (a real estate company and website), about three in 10 Gen X respondents reported making a purchase prompted by an influencer on a platform like Instagram or YouTube.

  • Article
     | 
    AUG 20, 2021

    This year, US social network users will spend a daily average of 1 hour, 35 minutes on the platforms and will embrace shopping while there. We estimate that US retail social commerce sales will almost double between 2019 and 2021, reaching nearly $40 billion this year. No. 3. Evaluating a retail media strategy.

  • Article
     | 
    OCT 24, 2019

    Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.

  • Report
     | 
    OCT 30, 2019

    Influencers in China are known as key opinion leaders (KOLs) and frequently use Douyin to not only promote brands but also directly sell them. Douyin has shopping functions thanks to a collaboration with Alibaba in which videos can connect directly to Alibaba’s shopping properties.

  • Article
     | 
    MAR 15, 2021

    Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

  • Article
     | 
    AUG 27, 2020

    We’re seeing that consumers who visit our site are spending six times longer on it, which we can attribute to the new AR experience. How are you measuring the results? We’re measuring time on site, the number of people who opened the [AR experience] and the number of times they shared it.

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