On the other hand, it may be challenging for some advertisers to assemble new video creative when it’s impossible to get a team together to shoot footage. Bright Spots for Digital Video. Video is a bright spot generally compared with the other digital and traditional ad channels for which we are giving H1 guidance.

How US media use will change in 2021, virtual co-viewing, and video games replacing music. Brand safety and ethical concerns will spur more ad boycotts.

The benefits beyond gaming apps

We expect more mobile AR, remote gaming and interactive video to come, as publishers can take advantage of cloud computing, low latency and higher throughput rates to deliver new forms of media and advertising. Although 2019 was the symbolic beginning of the 5G era, 2020 will have the first stirrings of the 5G services and media revolution.

As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.

“It’s competing with YouTube and video games; it’s competing with a cronut.”. The streaming service is also competing with traditional TV. Amid all the attention to digital video, kids still view lots of nondigital TV. For one thing, TV penetration among kids is much higher than that of digital video.

Rewarded video ads once were geared to in-game placement, but that’s changing. In the latest episode of “Behind the Numbers,” analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX.

Companies (mostly) no longer commit digital ad budgets in advance. We believed in 2008 that this would cushion the effects of the downturn on the ad industry. That is no longer likely to be the case for digital. Significant parts of digital ad budgets are now essentially liquid (and advertisers often choose to spend on platforms where this is the case for that reason).

Native advertising has dominated the digital display market, and it can be the main (or even exclusive) way of reaching consumers with display ads. Native ads have a particularly strong foothold in mobile apps, which account for a significant share of how internet users spend their time.

The ad positions that attracted top sponsorship spend were LED billboards (32%), logos on the front of uniforms (20%) and logos on the back of uniforms (15%). In China, the rising popularity of the NBA has also attracted Chinese sponsors.

Sportsnet NOW is a mirror of the linear TV feed, meaning that ad units are experienced identically in the OTT product. Rogers sells an ad package that includes linear TV, OTT and display ad units on web properties. “There's ongoing discussions about specific programs that we would provide exclusively on Sportsnet NOW,” Attard said.

For other types of advertisers, inventory associated with sporting events still offers opportunities. However, France’s internet users did have mixed reactions to World Cup ads in 2018, DCMN reported.

While Twitch and YouTube are used to consume gaming content by the majority of esports fans in India, cloud-based gaming is allowing digital streaming of games to come to speed, potentially opening opportunities for other players. “The viewership market for Indian esports is 150 million people.

According to a January 2019 report by marketing agency Fuse, nearly half (48%) of teens surveyed cited mobile phones as their favorite technology, topping gaming (27%) and social media (20%). Less Impressive Are Wearables and Voice Assistants.

In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.

We made some preliminary estimates for digital ad spend for H1 2020 and have a relatively optimistic estimate for H1 display ad growth to fall 5.5.%, search growth to fall 8.7% and video to grow 4.8% based on shifts toward premium OTT ads and rewarded video within games. As tough as these numbers are, our pessimistic scenario has display falling 18.1%, search 14.8% and video 5.2% in H1.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

We forecast that the maker of WeChat will be the only one to see stable growth in advertising this year. Tencent endured the lockdowns well because its ad business increasingly centers on gaming and education services, and usage of these products increased dramatically in Q1.

This is closely followed by “other connected devices” (31 minutes), which include smart TVs and gaming consoles. We estimate that these devices saw growth of 20.7% in 2019. In the UK, time spent with traditional media among adults decreased by 4.2% in 2019 to 4:50. This number will continue to decline, dropping to 4:33 by 2021.

Gaming. We forecast that mobile gaming will also gain minutes as a result of the pandemic. US adults will play mobile app games for 26 minutes on average, a 3-minute increase. By comparison, mobile gaming added 2 minutes in 2019. Jun Group, a mobile ad firm that places 85% of their ads within mobile games, saw in-app audience ad requests jump 98% between March 12 and April 5.