In every case, some type of identity matching is involved when using the retailer’s data to find people elsewhere on the internet. Digiday reported in June that Amazon was working on a new identifier for use in these circumstances. Consumer Attitudes May Shift. Internet users don’t love digital ads, but they don’t hate all formats equally.

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.

Achieving identity resolution—i.e., reconciling all device identifiers associated with a consumer—across digital and linear environments. The Trade Desk recently opened its Unified ID 2.0 standard, which PR Week described as “an identity framework that enables the same cross-site targeting and attribution as third-party cookies but with stricter processes and controls.”

Consumers can use Adobe Sign to verify their identity, fill out information, and sign electronic documents, which Adobe collects so businesses can approve payouts. Upon approval, Mastercard will initiate near-instant payouts to eligible debit cards through Mastercard Send.

After that, 71% of executives equally weighted account verification, identity verification, and asset verification—reflecting the need to easily handle data involved in customer onboarding and the digital customer experience. Risk and creditworthiness assessments critical to risk management were also important for 71% of executives.

With consumers beset by identity theft threats, Social Security number monitoring is a needed layer of protection. It was the only tool in our study that over half of respondents called “extremely valuable”—but no neobank offered it. Ordering a replacement card in-app streamlines a fundamental task.

LinkedIn last week rolled out a new “Group Identity for B2B” targeting option. It categorizes users into segments, allowing advertisers to "reach intended audiences across channels, like the LinkedIn Audience Network, without the need for individual-level tracking across sites," per a company blog post.

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

Card issuers can play a crucial role in safeguarding customers’ privacy, identities, and financial well-being. Customers particularly value alerts for stolen Social Security numbers and credit card transactions. Immediate notification enables cardholders to take action to prevent or minimize losses.

PayPal said the accounts were linked to user acquisition campaigns—here’s what our forecasts say about the firm’s user base.

To help small businesses fight the threats, more providers may debut solutions like Stripe Identity Verification and PayPal Fraud Protection Advanced. Account management. Over 4 in 10 small businesses feel that their payment provider could be doing more to support them, per Paysafe. Better account management tools could change their tune.

For example, some brands may want to avoid their ads being shown near political content—not because it's NSFW or against site guidelines, but because it's misaligned with their brand identity. YouTube hopped on the trend as early as 2018 through an expanded partnership with DoubleVerify—likely out of necessity, as the video platform has long been criticized for poor brand safety controls.

They want to be entertained by advertising, and they want it to be relevant to their digital identity. Digital Is Increasingly Converting Browsers to Buyers. Digital has helped shorten the purchase funnel, particularly for younger consumers. From social media to user-generated content on a website, digital real estate is becoming increasingly important in influencing people to buy across generations.

Despite this, credit cards are still the most frequently identified payment method reported in consumer fraud, according to the Federal Trade Commission, while consumer-facing identity fraud losses continue to mount, per Javelin Strategy & Research.

Retailers are using mobile point-of-sale or autonomous checkout to streamline the checkout process while aligning transactions with shoppers’ digital identity. Analytics will leverage customer purchase histories to deliver interactive signage and personalized promotions.

Personal user data can be held hostage in ransomware attacks or sold to identity thieves. The average cost of a data breach had been $3.8 million since 2015, per IBM, but has risen 15% to $4.4 million since the pandemic began. Dive deeper: Read how the Robinhood data breach won’t help falling trading volume in our Fintech Briefing.

It’s currently present in six African markets, where it uses AI to build credit scores and extend loans to borrowers even if they don’t have a formal financial identity, collateral, or a credit record. What's its appeal? Jumo is positioning itself as the pipeline to help players tap the vast underbanked market with fintech solutions.

Others will collect data independently, as Stripe Identity does, by letting a business ask for biometric details to improve verification. And others still will embrace third parties to leverage services like Justt’s Optimus tool, which increases visibility into dispute data over time to better inform approval decisions. Outreach.