Subscriptions ranked as the No. 1 most important revenue stream among news publishers worldwide, with 76% of respondents saying it was important, according to a December 2020 Reuters survey. Display ads (66%) and native ads (61%) were cited next, followed by alternative revenue sources like events (40%) and ecommerce (29%).
We estimate that 72.2% of ecommerce channel ad spending this year falls into this category, and Amazon’s ad business is dominated by it. WHAT’S IN THIS REPORT? This report includes our latest forecast of search ad spending, our first-ever estimates of ecommerce channel ad spending, and discussion of major trends in search marketing this year.
International data flows are important to large multinational marketers and marketing platforms. Without an agreement, US companies will continue to face legal jeopardy in Europe—as they will in other countries with data privacy laws, such as Australia and Switzerland—when dealing with international data flows.
Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.