Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

Its BNPL product enables customers to pay for ecommerce purchases in installments, track past purchases and upcoming payments, access a marketplace of stores that accept it as a payment method, track deliveries, and track price changes, among other features.

Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.

Of course, many retailers were already taking on this imperative; 58% of those in France surveyed by KPMG and Fédération du E-commerce et de la Vente à Distance (FEVAD) in November 2020 believed that environmental consciousness was already well established among consumers.

Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.

As B2B ecommerce expands, it makes sense for providers like Klarna to integrate BNPL for online transactions. And doing so through a partnership with an established provider can help Klarna scale quickly to beat out new entrants like Behalf and Resolve, which recently raised $100 million and $60 million, respectively, to move into the space.

And while this funding round was not explicitly for banking expansion, Klarna recently announced plans to roll out a banking product in Germany—and its already well-established business there could make it extremely competitive.

Article: In Germany, Amazon Prime Video begins closing gap with Netflix.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

In Germany, many observers thought that consumer lockdowns would be a major boost for ecommerce. But online sales of most goods haven’t risen significantly, according to a survey by the Bundesverband E-Commerce und Versandhandel (bevh). Some 41% of online retailers said the number of customer orders had fallen; 58% said they expected a further decline in the coming months.

In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.

An October 2019 Octopeek survey of retail, marketplace and ecommerce decision-makers in France found that 51% were already working actively on ecommerce solutions that used AI, and more than 11% were doing some work in this area. Two-thirds of retailers in France considered the use of AI indispensable for ecommerce, and a further 18.5% said it was very useful, per Octopeek.