Chart
| DEC 7, 2020
Chart
| NOV 20, 2020
Chart
| JUN 15, 2020
Report
| MAY 18, 2022
Nearly every country in the world will see slower growth in total ad spending and digital ad spending than it did last year, but the comparison is an unfair one because 2021 was abnormal. The outlook is mostly bright.
Article
| MAY 27, 2021
More than 40% of adults in Spain, Italy, and the UK watch soccer matches on TV several times a month, while closer to 30% watch with the same regularity in Germany and France. More like this:. Report: France and Germany Digital Ad Spending 2021. Article: How the pandemic changed worldwide ad spending. Article: Linear addressable TV ad spending will grow 33.1% this year.
Report
| AUG 23, 2021
Digital outdoor ad spending took a significant hit last year, but it’ll come close to its pre-pandemic high by the end of 2022, with $2.58 billion in ad spending. By 2025, more than two-fifths of all outdoor ad spending will go toward DOOH. Billboards are accounting for a larger portion of total OOH.
Report
| NOV 23, 2021
Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.
Article
| APR 17, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
Article
| APR 20, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020.
Article
| DEC 30, 2021
Savvy retailers will redirect some online ad spending to in-store screens that better convey brand values and capture consumers’ imaginations in an environment where making purchases is easy.
Article
| APR 16, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
Report
| APR 24, 2020
The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.
Article
| APR 9, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
Article
| APR 14, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
Report
| APR 21, 2020
The coronavirus pandemic has upended countless 2020 ad spending forecasts, ours included. We’re now issuing updated estimates for France ad spending in H1 2020 based on current information about how advertisers will respond.
Report
| APR 28, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
Article
| MAY 4, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
Report
| MAY 18, 2020
We also issued guidance for ad spending in Canada, China, France, Germany, the UK and US. You can access all our latest articles, videos and podcasts on the effects of the pandemic by clicking the icon at the right of the search bar. Key Takeaways. Digital ad spending in Latin America continues to grow, despite the coronavirus causing market volatility.
Report
| APR 29, 2021
Report
| NOV 21, 2019
The programmatic landscape in France is maturing more slowly than in the UK, but more rapidly than in Germany. This year, an estimated 90.0% of digital display ad spending in the UK and 80.0% in Germany will be programmatic, vs. 86.0% in France. The gaps between the three countries are shifting slightly, but their relative positions will remain the same through 2021.
Article
| DEC 11, 2019
Facebook users in France and Germany are leaving the platform even faster than expected. For the second forecast in a row, we have downgraded Facebook user growth in both countries, as younger users shift to other platforms. In France this year, Facebook will experience a decline in users for the first time, whereas Germany experienced its first drop in users in 2018.
Chart
| FEB 23, 2021
Report
| APR 1, 2022
Formats across linear TV and digital video, which includes connected TV (CTV), will account for $144.55 billion, or about 42% of total ad spending. Without a common system of measurement that connects the dots across mass and one-to-one advertising in online and offline ecosystems, effectively allocating video budgets to align with evolving consumer behavior will be difficult.
Report
| SEP 24, 2020
The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.
Report
| MAR 9, 2022
Canada and much of Western Europe trail the US and UK substantially (Italy and Germany would rank below Spain on the chart above). Thanks to these lower base effects, most of Europe will see faster growth in click-and-collect buyers than the US from 2022 to 2025. 7 Multichannel Retailers Continue to Dominate Click and Collect in the US.