The percentage of US adults who lacked savings to cover a full month of basic expenses rose to 29.0% in January, up from an already high 22.3% the previous month. This figure had hovered above one-fifth since June 2021, when states began terminating the expanded federal unemployment benefits that had helped many weather the pandemic.
This figure drops below 50% among Gen X (ages 42 to 57) and sits just under 30% for baby boomers (ages 58 to 76). Even as conversational AI technologies advance, “Alexa, play that song” is not going anywhere. Listening to audio has been a popular smart speaker activity since the device entered the market, and it will remain the most common activity, per our estimates.
Today's parents have more information available to them than any other generation before, which is a double-edged sword. It can make you really sophisticated about what you want, whether you're talking about a developmental angle you want to assist your child with or a particular set of materials you want your products made with.