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SEP 30, 2019
eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.
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OCT 26, 2018
As recently as 2012, polling by Common Sense media found just 41% of 13- to 17-year-olds had a smartphone. For that matter, they still lag somewhat behind millennials and Gen Xers. However, most now have one. We estimate that 81.1% of 12- to 17-year-olds will have a smartphone this year, with the number expected to reach 85.0% in 2022.
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JAN 13, 2020
eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children's behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook's stance on political ads and a new way to limit who can reply to your tweets.
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FEB 26, 2019
Worldwide, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements, according to “Getting Media Right 2018,” a global survey from Kantar.