In recent months, political ad spending increased amid the buildup to the election, and CTV absorbed some of those dollars. Between April and September, CTV political ad spending at supply-side platform (SSP) SpotX increased ninefold.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

The region, which includes Russia, Ukraine, and over 20 other countries, will see 22.8% less ad spending this year compared with 2021. We reduced our forecast for 2022 ad spending in the region by $4.32 billion. The war will continue to affect ad revenues for Meta and some social platforms.

The dramatic increase in demand for these products offset the dismal overall ad spending environment and recessionary conditions, leaving the final spending figures somewhat close to our original expectations. The Busts. These ad spending forecasts showed the biggest negative shifts compared with our pre-pandemic estimates:. Traditional Media Ad Spending.

Notably, our social network video ad spending estimates exclude video ads that appear on YouTube or Twitch. Although both platforms have similar social network features, such as personal profiles, comments, or chat feeds, we classify YouTube and Twitch as digital video platforms.

Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.

MediaRadar estimated that travel advertisers cut their ad spending by about 50% during the first two weeks of March 2020 compared with the same period a year ago. Additionally, canceled live events like sports helped advertisers reach specific audiences, such as young men who don't otherwise watch much live TV.

Ad spending data recapping the summer months (July to September) in Canada from Standard Media Index showed OOH spending was down 51% compared with 2019. It foreshadowed the potential drawn-out recovery for this sector, as the 2020 summer months in Canada were fairly unrestricted in public spaces.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

And they can monetize that way as opposed to just the ad dollars.”. Amazon. Amazon vice president of global sports video Marie Donoghue said the company’s motivations for licensing sports streaming rights, including the recent expansion of its contract with the NFL, include seeking new Prime memberships, increasing engagement for existing members, and driving Amazon’s ad business.

Tinuiti said TikTok made up about 6% of its overall ad spend in 2021, and that growth between Q1 2021 and Q1 2022 was 150.5%. Tinuiti works primarily with performance advertisers. Mekanism said TikTok currently makes up a larger share of its total social ad spending, around 20% and growing.

That made looking at memes the sixth-most cited digital activity of the 20 included in the survey, behind searching for coronavirus updates (68%), listening to music (58%), watching movies or shows (49%), watching funny videos (42%), and playing games on mobile (40%). Among respondents 16 to 23 years old, looking at memes was the No. 3 activity, with 54% having done so on the day of the survey.

These include YouTube Gaming, which features video game livestreaming and competitive esports content; YouTube Music; YouTube News; YouTube Sports; YouTube Fashion & Beauty; YouTube Learning; and YouTube Live. YouTube Movies & Shows offers a selection of ad-supported licensed movies, as well as digital rentals and purchases of movies or shows.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

Beyond China, the pandemic's impact on ad spending remains less clear—here's a rundown of other potential consequences that could further dampen worldwide ad spending:. Companies with supply chains dependent on China might begin to reduce their ad spend as a way to mitigate economic losses. 

In a tumultuous year for advertising, every market we cover except China will experience a decline in ad spending, and Google will see its first ever contraction in digital ad revenues.

But we predicted in April that the dim economic outlook in the US would cause ad spending of any sort to have a difficult time recovering. Thus far, that's proving to be true for many industry categories, but we now think the impact on Facebook will be less than we initially predicted.

In Q2, political ad spending declined, which is expected since it is historically the lightest quarter of political ad spending in election years. We still expect political ad spending to pick up in the months leading up to the November election, but those ad dollars won’t be enough to offset TV’s advertising losses elsewhere.

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

The SRG report stated that households with kids spent more money on online streaming and gaming, which impacted discretionary spending on traditional cable. The expanded array of programming aimed at kids from Disney+ and Netflix only reinforced this trend.

When adding in other types of livestreaming that CivicScience didn’t ask about (such as watching influencers or video game play), the percentage using livestreaming would likely be several notches higher.

That made looking at memes the sixth-most cited digital activity of the 20 included in the survey, behind searching for coronavirus updates (68%), listening to music (58%), watching movies or shows (49%), watching funny videos (42%), and playing games on mobile (40%). Among 16- to 23-year-old respondents, looking at memes was the No. 3 activity, with 54% having done so on the day of the survey.

Esports: Organized gaming competitions among professional players and teams. Linear OTT: An OTT service that delivers content from multiple TV, cable, or satellite channels in real time. Also referred to as a “virtual multichannel video programming distributor (vMVPD)” or “skinny bundle.”. Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes VOD.

Esports: Organized gaming competitions among professional players and teams. Linear TV: Television programming distributed through cable, satellite or broadcast networks; includes VOD. Multichannel video programming distributor (MVPD): A service provider that delivers programming over cable, satellite, or wireline or wireless networks.

But mobile AR ad spending will increase 177% this year to $1.41 billion, as Facebook AR advertising takes off and Snapchat increases its share. By 2024, AR ad spending is expected to surpass $8 billion, with Facebook and Snapchat taking in the bulk of expenditures. Here’s a look at the status of AR on the main social platforms. Snapchat.