Meanwhile, 91% of gaming apps show users a prompt about opting into ATT, compared with 80% among all app categories, per AppsFlyer. The opt-in rate for gaming apps is still minimal compared with what mobile advertisers were once able to access, leading some to shift their spending. Prior to iOS 14.5, Apple led Android in terms of in-app advertising (IAA) revenues.

Other examples are platforms for on-demand services like ride-sharing or food delivery. Companies thinking about bringing payments in-house can also consider using payfac as a service providers and hybrid models:. Payfac as a service providers. Also known as payfac enablers or payfacs in a box, these companies assist others in becoming payfacs.

While apps like TikTok aren’t completely immune from bad information, they also have enormous power to bring people together for moments of joy (see Ocean Spray-wielding Nathan Apodaca’s skateboard ride on TikTok). These apps are also highly engaging, driving up time-spent metrics.

Health and Fitness App Users. With gyms around the country closed for long stretches, health and fitness app users will jump to 87.4 million people this year. Before the pandemic, we had this figure rising to just 72.3 million, meaning 15.1 million additional people will be using their mobile devices to help stay in shape. Live Video Viewers.

The company is also pivoting to bridge its seller ecosystem and the ecosystem of Cash App, its peer-to-peer payment provider. Cash for Business, for example, leverages the Cash App ecosystem to give merchants an easy way to accept payments.

However, two weeks after its debut in mid-February, the app disappeared from China’s Apple App Store. Parent Inke, a video livestreaming company, cited the app being incomplete as the reason for its removal. Feichuan: Currently under development, this Clubhouse-inspired invite-only app from leading short-video company Kuaishou is in its beta version.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Getting a free restaurant delivery service subscription provides everyday entertainment benefits. Subscriptions like Grubhub+ and Uber Eats Pass allow cardholders to sidestep the often exorbitant fees attached to these increasingly in-demand services. US restaurant intermediary sales will reach $64.36 billion in 2022, up 11.7% year over year (YoY), per our forecasts.

Encourage app downloads and incentivize mobile transactions. Mcommerce will have a disproportionate impact on 2021 holiday growth, and retailers need to have their apps on consumers’ phones to fully participate in this growth. That requires actively marketing their apps and providing exclusive benefits and discounts for transacting through the app.

Chipotle, one of the first companies to take the plunge into TikTok, uses social listening to monitor “@chipotle mentions and #chipotle to find new creator content about our brand,” said Candice Beck, senior manager of social and digital at the fast-casual restaurant chain.

Shopping app downloads are rising, which could be indicative of users increasing the share of shopping they do in-app, especially with cumulative US time spent in shopping apps estimated to grow by 50% annually in Q4 2020. Since apps offer lower-friction experiences that generate higher conversion rates relative to browsers, increased app shopping should compound gains.

., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice good sales. Our complete estimates for retail ecommerce in France and Germany can be found in this report’s accompanying spreadsheet. Total Retail, Ecommerce, and Mcommerce Sales: A Mixed Picture for the EU’s Two Biggest Markets.

Just as TikTok is hoovering up digital ad dollars (and share) across the rest of the world, its sister app Douyin is staking its claim within China. Douyin’s local competitor, Kuaishou, is also rapidly becoming a major digital ad publisher, and even ByteDance’s news aggregator, Toutiao, is likely stealing meaningful ad spending share from traditional media.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

For example, for a national restaurant chain, 5G could offer opportunities for customers to interact with the dining experience, see how menu items are created, hear from chefs and brand ambassadors, and even order in a much more interactive way.”.

Despite the bad publicity, Uber’s user growth has continued in the US, and it is still the most popular app in transportation-sharing. We expect 63.3 million users will take an Uber at least once in 2020, up 9.7% from 2019. Lyft, Uber’s closest competitor, also faced bad press last year over accusations of sexual assault by drivers.

Several restaurants now closed to in-person diners are moving online, too. Leon, a UK chain serving healthy fast food, planned to unveil a new ecommerce platform in late March, offering a “direct-to-home delivery service of chef-quality prepared meals.” Orders continue to be available for delivery via Deliveroo and Uber Eats.

., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice goods sales. No. 1: Amazon Extends its Ecommerce Dominance. It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin.

., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice good sales. Our complete forecast for China can be found in this report’s accompanying retail ecommerce and social commerce spreadsheets. Total Retail, Ecommerce, and Mcommerce Sales.

Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

Robots are also being used in food services, delivering meals to COVID-19 hospital patients and replacing cooks and wait staff in some restaurants.