According to a 2021 YouGov survey, 14% of US adult gamers who watch video game livestreams do so on Discord. Many also use it for voice chatting or podcasting purposes, preferring Discord’s audio quality to that of Microsoft-owned Skype. The software giant is eager to anchor itself within the gaming community.

Apple is reportedly adding its most advanced sensors ever to its Series 7 Watch (temperature, glucose sensors)—here’s how its leadership in the wearables space could help prop up its healthcare play.

The introduction of Shorts could help YouTube keep users from gravitating elsewhere if they want to watch catchy, short videos. “People have developed a lot of habits during lockdown, and they sometimes just want to watch short-format videos, not necessarily a full-fledged YouTube video,” said Victor Potrel, vice president of platform partnerships at TheSoul Publishing. Organic Marketing.

Watch the webinar and learn:. Best practices on dynamic content for beginner, intermediate and advanced email marketers. How our panel of trailblazing digital marketers are executing personalization strategies in their organizations. How to evolve your email campaigns in the coming year. PRESENTERS. Rachel Boyles is a product marketing manager at Salesforce.

Among adults in Canada who watch streaming video content, just 42% said they use AVOD services, according to July 2021 polling from Roku. However, the survey also showed that, among TV and streaming video viewers, more than 4 in 5 agreed that one of the biggest factors when deciding whether to try a new streaming service is if it offers both free and paid subscription tiers.

Facebook. GlobalWebIndex. Morning Consult. The NPD Group. StreamElements. Stream Hatchet. Streamlabs. YouGov.

While Facebook, Twitter, and YouTube all partner with major US sports leagues, they have mostly pivoted to sports-related nongame content, while Amazon has doubled down on full-game streams.

But trying to lure TV advertisers means YouTube needs to provide the same guarantees as TV—that is, high watch time and good content quality.

Two other trends to watch are borne directly out of 2020. First, virtual events will modernize after being unexpectedly thrust into the spotlight in the past year. Second, as a result of the social unrest of the past year, brands will reach an inflection point where taking a stand is seen as more beneficial than detracting.

Low Impact: Facebook, Instagram, Snapchat. Facebook’s growth has been particularly anemic during the pandemic. We now expect its US user count to rise 2.8% this year, less than a 1 percentage-point increase from our previous forecast of 1.9% growth.

While 75% said they believed that Facebook would drive increased ad spending across platforms through Facebook Shops, only 13% said they planned to participate (with another 58% indicating they were unsure). Given Facebook Shops’ focus on SMBs, this initial reticence makes sense.

Verizon’s Super Bowl blitz included other 5G-enhaned activations, including its Watch Together app, which gave fans the ability to “co-watch, interact, and immerse themselves in Super Bowl LV with friends and family,” and a livestream of the post-game concert that could be accessed on Yahoo, Fios, and social apps TikTok and Twitter.

We think many consumers will want to watch an event or participate in a shopping livestream even after the pandemic-related restrictions on in-person activities are gone. Influencers will play a large role in this trend, particularly on Instagram and TikTok.

Facebook, meanwhile, was the only platform apart from WhatsApp where sizable numbers of those over age 55 were active. A deeper dive into these age splits reveals even greater degrees of subtlety. November 2019 data from Ofcom found that Facebook actually saw very little variance of usage across age groups.

Note that we also made a backward-looking revision to our Facebook estimates due to a change in how we modeled Facebook’s revenues across geographies. Facebook may have gotten a 1.5-percentage-point boost in growth last year due to accelerated digital transformation, but that hardly compares with what Amazon experienced.

She is a sought-after analyst, regularly appearing on network TV and in major media publications for her expertise on Facebook, Instagram, Snapchat, and Twitter. Debra has written extensively on the topic since 2006.

Facebook. Description: Mark Zuckerberg, the kingpin of social media, is putting social audio on the front burner. After news reports surfaced in February that Facebook was building a social audio product, he used Clubhouse to deliver news about Facebook Shops reaching 250 million active users and joined a room (along with Spotify’s Daniel Ek) to discuss the creator economy. Users: N/A.

She is a sought-after analyst, regularly appearing on network TV and in major media publications for her expertise on Facebook, Instagram, Snapchat, and Twitter. Debra has written extensively on the topic since 2006.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Crossover Health staffs and operates physical health clinics on-site or close to the campuses of large corporations with self-funded health plans, including Apple, Comcast, Facebook, Microsoft, and Visa.

Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a growing audience—inevitably challenging Facebook’s dominance in a region where social media usage has historically been synonymous with Facebook products (Facebook, Instagram, WhatsApp, etc.).

More than 50,000 people have tuned in to watch the videos over the past year, with another 100,000 watching on YouTube. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.

While TikTok is the platform on every marketer’s mind in 2022, Instagram and YouTube—and even Facebook—will continue to provide ample opportunities to reach audiences via creator video. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. What types of creator video are consumers watching and on which platforms?

The average US adult spent a minute less on Facebook in 2019—21 minutes—but we forecast that Facebook will gain back this minute in 2020 due to the coronavirus pandemic. These numbers are even more significant when focusing solely on Facebook users. Between 2016 and 2019, user time on the Facebook platform fell roughly 4 minutes across mobile platforms (not just mobile).