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  • Article
     | 
    MAR 29, 2022

    Anything extra could be considered an indulgence, making it the first to go in the event of budget constraints or an unsatisfactory experience.

  • Article
     | 
    SEP 22, 2020

    With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

  • Article
     | 
    APR 23, 2020

    Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.

  • Audio
     | 
    SEP 23, 2020

    B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events.

  • Video
     | 
    MAY 4, 2020

    Roger Lewis, CEO and founder of Premiere Outdoor Movies speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including mobilizing more drive-in movie programs with built-in social distancing for corporate events and commencements. Made possible by Salesforce.

  • Audio
     | 
    SEP 29, 2020

    eMarketer principal analyst Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom speak about what types of federal and state-level regulation might be coming up, including privacy laws and updates of Section 230. They also discuss who's watching Twitch, who isn't watching sports, and Apple easing off its 30% fee for some virtual events.

  • Audio
     | 
    APR 13, 2020

    eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.

  • Audio
     | 
    SEP 15, 2020

    eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

  • Article
     | 
    DEC 15, 2020

    The tumultuous events of 2020—including the global pandemic, recession, and Black Lives Matter protests—have exposed deep flaws in US society and disillusioned many consumers, especially younger ones.

  • Article
     | 
    MAR 18, 2021

    The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

  • Article
     | 
    APR 1, 2020

    For the first time, we are breaking out direct-to-consumer (D2C) ecommerce sales. We define D2C companies as digitally native brands that started as independent online retailers selling directly to consumers. Our estimates exclude travel and event tickets, payments (such as bill pay, taxes or money transfers), food or drink services, gambling and other vice good sales.

  • Article
     | 
    MAR 2, 2021

    Ecommerce supply chain issues—from out-of-stock products to delayed deliveries—have been at the forefront of consumers’ minds since the beginning of the pandemic. Well before the 2020 holiday season, concerns mounted about “shipageddon,” a potential event in which the supply chain wouldn’t be able to adequately meet significantly elevated ecommerce demand between Thanksgiving and Christmas.

  • Article
     | 
    MAY 16, 2022

    Consumer responses: Whether it’s sustainability, human rights, or bodily autonomy, consumers expect companies and brands to take a stance on sociopolitical issues, especially when they partake in events like Pride Month for marketing purposes.

  • Article
     | 
    MAR 22, 2022

    Because private-label cards only let customers spend at one brand, they tend to offer attractive rewards and deals that encourage repeat purchases: Kohl’s holds cash promotional events throughout the year that let its cardholders earn an additional $10 for every $50 spent during a single transaction.

  • Report
     | 
    OCT 18, 2021

    But this year will lack last year’s singular early season tentpole event as Amazon ultimately punted on hosting an October Prime Day. Still, the ecommerce behemoth found other ways to prime shoppers for an early start:. “Holiday Beauty Haul.” This debut event for the cosmetics category kicked off on October 4. “Black Friday-worthy.”

  • Article
     | 
    MAY 16, 2022

    And yet, all too often I see emotionless customer interactions from marketers trying to push upsells or asking customers to attend an event without understanding what the customer cares about. Something’s amiss, and we know it. Recently, 35% of marketing professionals noted delivering exceptional customer experiences as a leading marketing challenge.

  • Article
     | 
    MAY 12, 2022

    Google also previewed its Pixel 7 at the event and said the new-and-improved flagship will come with a newer Tensor chip. It was an odd announcement to drop at Google I/O, considering the latest, greatest Pixel smartphone would come mere months after the Pixel 6a, which could cannibalize sales for the more affordable smartphone.

  • Article
     | 
    FEB 22, 2022

    Looking forward: The worlds of sports viewership and TV advertising are in flux, but the Super Bowl remains a key event for both broadcasters and advertisers, who are slowly gaining access to the tools needed to accurately measure impact across viewing channels. Read the full article. 2. ViacomCBS becomes Paramount, Paramount pushes Paramount+.

  • Article
     | 
    MAR 7, 2022

    That means when inaccurate readings/alerts cause patients to experience any adverse health events, tech companies would be subject to taking full accountability of their devices’ mishaps—including any legal action that would result.

  • Article
     | 
    APR 6, 2022

    For a tentpole event like the Super Bowl, the story is generally clear: massive investment, massive audience engagement. But things will get murkier for everyday viewing activity, which does not bode well for a multicurrency future.

  • Report
     | 
    NOV 4, 2021

    For example, AEM forces advertisers to prioritize eight web conversion events, but Facebook now only delivers reporting on the highest-priority event a user completed, even if a user completed more than a single action.

  • Video
     | 
    NOV 4, 2020

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent's Mike Dietrich, vice president of product marketing, and Alyssa Peltier, senior manager of event marketing. They shared actionable advice from their own experiences executing events and provide best practices to implement today and in the new year.

  • Video
     | 
    MAR 18, 2020

    eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.

  • Article
     | 
    MAR 9, 2021

    It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data.

  • Article
     | 
    JAN 7, 2021

    Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic. Luckily, there are plenty of learnings for organizers and sponsors to implement as the landscape continues to transform.

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