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    Publication Date: 4/6/2017
    Topics: TV; Video-on-Demand (VOD); Social Media Usage
    Geographies: Italy
    Context: Linear broadcast TV remains the most common type of TV or video content viewed by internet users in Italy. But that may be changing, according to a study of social media commentary on the country’s most talked about programs.
    Publication Date: 4/7/2017
    Topics: Ad Blocking
    Geographies: United Kingdom
    Context: A recent survey of UK internet users ages 16 to 49 found that the majority of respondents say they skip ads whenever they can.
    Publication Date: 4/7/2017
    Topics: Retail Ecommerce Sales
    Geographies: United Kingdom
    Industries: Groceries
    Context: The UK’s leading grocery retailers have come under increasing pressure from discount chains such as Aldi and Lidl. Price competition from AmazonFresh UK isn’t going to make things any easier.
    Publication Date: 4/6/2017
    Topics: Digital Retail Practices
    Geographies: Germany
    Industries: Groceries
    Context: Grocery shoppers in Germany seek sales and sweepstakes on search and social before they go to the store. Grocers don’t post what they are seeking.
    Publication Date: 4/3/2017
    Geographies: United Kingdom; United States
    Industries: Travel
    Context: Dreams are easily confused with reality in the luxury-tinged world of the travel industry, a segment where consumers often make purchases while imagining five-star hotels and palm tree-lined beaches. The problem for travel companies, however, is that meeting or exceeding these high consumer expectations can be exceedingly difficult.
    Publication Date: 4/5/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Industries: Groceries
    Context: Consumers in France are committed to buying groceries primarily in-store. Just 5% said their last grocery purchase was made digitally.
    Publication Date: 4/4/2017
    Topics: Social Media Marketing
    Geographies: France
    Context: By continuing to produce its youth-focused Snapchat Discover edition, Le Monde taps into the social network’s strong appeal among the country’s millennial internet users.
    Publication Date: 4/5/2017
    Topics: Retail Ecommerce Sales
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: Fashion-focused ecommerce retailer Asos recorded a nearly 40% increase in worldwide retail sales in its fiscal first half, in parallel with double-digit gains in several user metrics.
    Publication Date: 4/4/2017
    Topics: Social Media Users
    Geographies: Germany
    Demographics: Seniors; Adults; Millennials
    Context: Just over a third of consumers in Germany ages 14 to 29 used Instagram in Q4 2016, but user rates among older groups were much lower.
    Publication Date: 4/3/2017
    Topics: Performance Benchmarks; Viewability
    Geographies: United Kingdom
    Context: Phill Hayman, head of technical services, sales engineering at digital ad verification company Integral Ad Science, talks about the challenges of measuring and ensuring brand safety.
    Publication Date: 4/4/2017
    Topics: Social Media Marketing; Cross-Border Ecommerce
    Geographies: United Kingdom
    Context: WeChat is looking to bulk up the number of products from British brands available to users of its platform to purchase digitally. That’s despite little evidence that consumers in China—WeChat’s largest market by far—have much interest in brands born in the UK.
    Publication Date: 4/3/2017
    Geographies: Germany
    Industries: Prescription & OTC Drugs
    Context: More than six in 10 adult internet users in Germany have bought prescription or over-the-counter medication online, and the vast majority report being very happy with the experience.
    Publication Date: 3/31/2017
    Topics: Newspaper Ad Spending
    Geographies: United Kingdom
    Context: The UK’s print newspaper industry is ailing. Recent financial results from Johnston Press, one of the largest local and regional multimedia organizations in the UK, continue the narrative.
    Publication Date: 3/31/2017
    Topics: Newspapers
    Geographies: France
    Industries: Politics & Campaigns
    Context: According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels.
    Publication Date: 3/30/2017
    Topics: Digital Video Advertising; Virtual & Augmented Reality
    Geographies: United Kingdom
    Context: Dr. Wendy Powell, a leading expert on virtual reality (VR) in the UK, spoke with eMarketer about how VR is finding its way into many aspects of our daily lives, and which aspects of VR are especially relevant to advertisers and marketers.
    Publication Date: 3/29/2017
    Topics: Ad Blocking
    Geographies: Spain
    Context: Internationally popular sites, led by Amazon.es, are losing the most revenues from ad blocking in Spain, according to AdBack.
    Publication Date: 3/29/2017
    Topics: Digital Video; TV; Mobile Video
    Geographies: France
    Context: In 2016, for the first time, more TV in France was watched digitally via a mobile phone or tablet than on any other device.
    Publication Date: 3/30/2017
    Topics: Brand Marketing; Digital Media Buying; Programmatic Advertising
    Geographies: United Kingdom
    Context: Data from Integral Ad Science indicates that brand risks associated with automated buying are not much greater than with direct-sold inventory.
    Publication Date: 3/29/2017
    Topics: Shipping & Delivery
    Geographies: Germany
    Context: Once interactive lockers are set up, click-and-collect shoppers can pick up online orders, groceries, rental car keys and even laundry.
    Publication Date: 3/27/2017
    Topics: Ad Blocking
    Geographies: France
    Context: Amazon’s site in France could be losing up to $5.5 million annually to ad blocking, according to estimates from Paris-based ad blocking analytics tool provider AdBack. Amazon is at the top of a varied list of sites in that country feeling the effects of internet users’ efforts to declutter their online experiences.
    Publication Date: 3/28/2017
    Topics: Ad Blocking
    Geographies: United Kingdom
    Context: The Daily Mail loses more money to ad blocking annually than any other site in the UK. It leads a list of sites devoted largely to things guys like.
    Publication Date: 3/27/2017
    Topics: Consumer Behavior; Digital Shoppers & Buyers
    Geographies: United Kingdom
    Context: According to a recent report, many internet users in the UK are more likely to shop in-store rather than shop online because they don’t want to wait to receive their items—they want to get them immediately.
    Publication Date: 3/22/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: France
    Context: Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending.
    Publication Date: 3/24/2017
    Topics: Retail Sales
    Geographies: United Kingdom
    Context: After two consecutive months of declines, retail sales in Great Britain rebounded in February, with seasonally adjusted sales volume up 1.4% over January and 3.7% higher than February 2016, according to the Office for National Statistics.
    Publication Date: 3/24/2017
    Topics: Holiday & Seasonal Shopping
    Geographies: United Kingdom
    Demographics: Mothers
    Context: More than a quarter of UK shoppers in a recent poll said they planned to spend more this Mother’s Day than last. Unfortunately, what they intend to buy may not be what mothers want most.
    Publication Date: 3/23/2017
    Geographies: Germany
    Industries: Digital Travel; Travel
    Context: German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb.
    Publication Date: 3/22/2017
    Topics: Internet of Things (IoT)
    Geographies: France
    Demographics: Females; Males
    Context: Nearly two-thirds of men in a recent survey said they owned a connected home device, vs. 58% of women.
    Publication Date: 3/23/2017
    Geographies: United Kingdom
    Industries: Advertising Agencies
    Context: As advertisers shift to using fewer suppliers, they want closer collaboration and more agility from their agencies.
    Publication Date: 3/28/2017
    Topics: Digital Video Advertising
    Geographies: Japan
    Context: According to a recent survey, around 40% of digital marketers in Japan said that one method to keep viewers from disliking digital video ads was to shorten the length of said ads.
    Publication Date: 3/22/2017
    Topics: Video-on-Demand (VOD); Digital Video Ad Spending; Social Media Marketing
    Geographies: United Kingdom
    Context: Are UK marketers paying more for less effective advertising when they choose to place video ads on social platforms instead of TV broadcasters’ video-on-demand platforms? A study commissioned by Channel 4 argues the answer is yes.
    Publication Date: 3/21/2017
    Topics: Ad Blocking
    Geographies: Germany
    Context: Display ad blocking rates for desktop computers in Germany have consistently been low—and have been falling since Q1 2016, data shows.
    Publication Date: 3/15/2017
    Topics: Digital Shoppers & Buyers
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Six in 10 internet users bought online in an average month in 2016, many saying they like to shop “when it suits me.”
    Publication Date: 3/20/2017
    Topics: Mcommerce
    Geographies: France
    Context: A slim majority of digital buyers in France were still using a single device to purchase goods or services in late 2016, according to data from Criteo. But nearly half of all buyers used two or more devices during their purchase journeys.
    Publication Date: 3/21/2017
    Topics: Brand Marketing; Digital Media Buying
    Geographies: United Kingdom
    Context: Some of the UK’s biggest brands have been the latest advertisers to back away from Google and its platforms due to worries about the content near which their messages appear. In response, Google is promising to “raise the bar” on its efforts to ensure advertisers’ brands are safe.
    Publication Date: 3/20/2017
    Topics: Digital Media Buying
    Geographies: United Kingdom
    Context: Simmering dissatisfaction with the ability of major ad platforms to prevent advertising from appearing alongside controversial content has reached a boil in the UK. The Guardian and the UK government were the latest entities to cut back their digital advertising due to the issue. Will consumer brands be next?
    Publication Date: 3/20/2017
    Topics: Email Marketing
    Geographies: United Kingdom
    Industries: Retail
    Context: Email appears to be the medium of choice for messaging with retailers among UK internet users who communicate regularly with brands.
    Publication Date: 8/28/2017
    Topics: Payment Methods
    Geographies: China
    Context: China’s digital payment platform Alipay hopes to duplicate its success overseas by targeting international tourists and partnering with foreign payment processors and other businesses.
    Publication Date: 3/16/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Germany
    Context: eMarketer estimates mobile ad spending in Germany will reach €3.16 billion ($3.50 billion) this year, representing more than half (57.2%) of the country’s digital ad outlays for the first time.
    Publication Date: 3/17/2017
    Topics: Email Marketing
    Geographies: Germany
    Industries: Retail
    Context: Internet users of all ages in Germany are surprisingly similar in the ways they interact with retailers via email.
    Publication Date: 3/16/2017
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Industries: Apparel & Accessories
    Context: According to a recent survey, internet users in France prefer ready-to-wear outlets rather than websites when purchasing clothing, shoes and accessories.
    Publication Date: 3/17/2017
    Topics: Newspaper Ad Spending
    Geographies: United Kingdom
    Context: The UK’s newspaper industry is suffering more than most from the rise in digital media consumption. As ad revenues shrink on both physical and digital channels, publishers have to think creatively to monetize their product.
    Publication Date: 3/16/2017
    Topics: Ebooks
    Geographies: United Kingdom
    Context: Books sales in the UK rose 6% last year, propelled by increased purchases of physical books. Ebook sales fell by 4%.
    Publication Date: 3/9/2017
    Topics: Content Marketing
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Demographics: Teens
    Context: Teen internet users ages 16 to 19 in Germany and the UK are more positive than their older peers about several types of branded content, judging by recent survey data. But that isn’t necessarily the case in France, Italy or Spain.
    Publication Date: 3/15/2017
    Geographies: United Kingdom
    Industries: Marketing Management Trends
    Context: From Brexit to brand safety, UK marketers feel beset by largely external challenges.
    Publication Date: 3/14/2017
    Geographies: United Kingdom
    Industries: Travel
    Context: UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to recent research that examined attitudes about discretionary spending.
    Publication Date: 3/13/2017
    Geographies: United Kingdom
    Industries: Broadband
    Context: UK telecommunications giant BT's Openreach unit will become a separate company following complaints that the relationship hampers telecom competition.
    Publication Date: 3/10/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: TV is the most common media used by voters in France to stay abreast of developments in the country’s presidential campaign. While about one-third of respondents to a recent survey said they used digital news sites to follow the race, seven in 10 said TV was their leading news source.
    Publication Date: 3/10/2017
    Topics: Radio Ad Spending
    Geographies: United Kingdom
    Context: Commercial radio in the UK reaped its largest ever annual advertising revenue total in 2016.
    Publication Date: 3/8/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Context: Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of all UK media ad investment, according to eMarketer’s latest UK ad spending forecast.
    Publication Date: 3/7/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Netherlands
    Context: The most popular video-on-demand services in the Netherlands—YouTube, NPO Gemist and Netflix—continue to strengthen their lead over competitors.