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    Publication Date: 8/23/2016
    Geographies: China
    Industries: Travel
    Context: A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of many consumers’ wish lists.
    Publication Date: 8/11/2016
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Industries: Personal Care & Beauty
    Demographics: Females
    Context: About 60% of female internet users in France have purchased cosmetics items online, with face care products, like creams and cleansers, the most common category. Most say they shop at brand sites for their cosmetic fix.
    Publication Date: 8/8/2016
    Topics: Retail Ecommerce Sales
    Geographies: Asia-Pacific
    Context: By 2020, nearly 30% of retail sales in Asia-Pacific will be made offline, but inspired by online activity, according to one researcher. Still, eMarketer estimates that Asia-Pacific has already shifted a larger share of its commerce to digital channels than any other region.
    Publication Date: 8/4/2016
    Topics: Video-on-Demand (VOD)
    Geographies: Worldwide
    Context: Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015.
    Publication Date: 8/3/2016
    Topics: Mcommerce
    Geographies: United Kingdom
    Context: Smartphone mcommerce buyers in the UK are more likely to make purchases via an app than those in any other country in the EU-5. While browser buys remain slightly more popular in the UK, purchases via an app are very close behind.
    Publication Date: 7/26/2016
    Topics: Search Ad Spending
    Geographies: Worldwide
    Context: This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. On the search side specifically, Google will grab more than 55% of ad spending this year.
    Publication Date: 7/26/2016
    Topics: Mobile Users
    Geographies: Asia-Pacific
    Context: Just over half of all mobile connections in the world exist in Asia-Pacific, according to one source, and the share is expected to get slightly larger in the next few years. The region currently has almost 2 billion more mobile connections than the No. 2 region.
    Publication Date: 7/25/2016
    Topics: Mobile Apps
    Geographies: Germany
    Context: Around half of all residents ages 13 and older now own a smartphone, according to research, and 87% of those use apps regularly. Yet many consumers aren’t tempted by new apps.
    Publication Date: 7/7/2016
    Topics: Mobile Messaging; Mobile Social Media
    Geographies: Worldwide
    Context: Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app.
    Publication Date: 7/5/2016
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: United Kingdom
    Context: June 23 was a big day in UK politics—and a watershed moment for the nation as a whole—with UK voters approving the country’s exit (“Brexit”) from the EU. What does Brexit mean for the UK’s digital advertising industry? Tim Elkington, chief strategy officer at the Internet Advertising Bureau UK (IAB UK), spoke with eMarketer about some of the potential implications and about how experience from the not-too-distant past might help provide some reassurances.
    Publication Date: 6/30/2016
    Topics: Social Media Users
    Geographies: Worldwide
    Context: Approximately 2.34 billion people, or 32.0% of the global population and 68.3% of internet users, will access a social network regularly in 2016, up 9.2% from 2015. Greater access to the internet, particularly through mobile phones, will drive growth over the coming years.
    Publication Date: 6/22/2016
    Geographies: France
    Industries: Retail
    Context: Despite the rise of online commerce, over half of adults in France visit a shopping center or mall at least once a month, research reveals. Young people welcome the social aspects of shopping in retail malls, but older consumers are also regular customers.
    Publication Date: 6/17/2016
    Topics: Social Media Users
    Geographies: Latin America
    Context: Double-digit growth in social network audiences is over in Latin America, according to eMarketer’s latest estimates of usage in the region.
    Publication Date: 6/13/2016
    Topics: Programmatic Ad Spending
    Geographies: Germany
    Context: Outlays on programmatic ads rose by almost 50% in 2015, according to data from leading digital publishers. Similar gains are expected this year, lifting programmatic spend to over €560 million.
    Publication Date: 6/8/2016
    Topics: Digital Display Advertising; Programmatic Advertising; Viewability
    Geographies: France
    Context: In Q1 2016, programmatic digital display ads in France were notably more likely to fall victim to fraudulent impressions. That doesn’t seem to be stopping advertising from investing in programmatic, however.
    Publication Date: 6/6/2016
    Topics: Smartphones
    Geographies: United Kingdom
    Industries: Consumer Electronics
    Context: People in the UK are often considered digitally advanced. This seems to hold true when one considers device ownership and usage. Internet users in the UK typically own several devices and use them often. And multiple-device ownership is also on the rise.
    Publication Date: 6/1/2016
    Topics: Ad Blocking
    Geographies: Worldwide
    Context: The ad blocking debate rumbles on, with the spotlight shining more and more on mobile platforms. Dr. Johnny Ryan, the head of ecosystem at counter-ad-blocking technology firm PageFair, spoke with eMarketer about its new research in global mobile ad blocking habits.
    Publication Date: 5/31/2016
    Topics: Digital Video
    Geographies: France
    Context: Over 14 million internet users in France visited sites offering pirated video during a typical month in 2015. Peer-to-peer sites increasingly share this trade in illegal content with direct download sites and streaming services.
    Publication Date: 5/20/2016
    Geographies: Germany
    Demographics: C-Level Executives
    Context: One in five marketing decision-makers in Germany say their preparedness for integrated customer relations management (CRM) is very good, putting it ahead of other tech-related challenges.
    Publication Date: 5/4/2016
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels.
    Publication Date: 5/3/2016
    Topics: Digital Video; Video-on-Demand (VOD)
    Geographies: Germany
    Context: Subscription video-on-demand is the fastest-growing segment of in-home video entertainment. But physical formats—such as DVDs—still account for two-thirds of home video sales.
    Publication Date: 5/2/2016
    Topics: Big Data
    Geographies: Worldwide
    Demographics: C-Level Executives
    Context: Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience. In fact, many organizations place such high value on data and analytics that primary responsibility for the function lies with the company CEO.
    Publication Date: 4/21/2016
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Spending on paid media worldwide will climb 5.7% in 2016 to $542.55 billion, propelled by increased investments in digital advertising. This is lower than eMarketer's previous forecast, but still represents accelerated growth when compared with 2015 (5.0%).
    Publication Date: 4/18/2016
    Topics: Cost per Thousand (CPM); Clickthrough Rate (CTR); Cost per Click (CPC); Social Media Marketing; Performance Benchmarks
    Geographies: Asia-Pacific; India
    Context: Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.
    Publication Date: 4/15/2016
    Topics: Native Advertising
    Geographies: Germany
    Context: Native advertising has emerged as an increasingly popular form of advertising. And while marketing professionals in Germany are still wary of a number of elements when it comes to native advertising, that’s not the case when they consider the advertising method’s future.
    Publication Date: 4/6/2016
    Topics: Mobile Internet
    Geographies: Germany
    Context: Nearly 84% of smartphone users access the mobile web daily with their handset, and over 60% of tablet users do the same. Android dominates both the smartphone and tablet markets.
    Publication Date: 4/4/2016
    Topics: Ad Blocking
    Geographies: Denmark; Finland; Norway; Sweden
    Context: According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.
    Publication Date: 3/30/2016
    Topics: Smartphone Users
    Geographies: France
    Context: Smartphone penetration in France has steadily grown quarter by quarter over the past two years. In Q4 2013, 64.1% of internet users in France were smartphone users; in Q4 2014, that figure rose to 66.0%; and in Q4 2015 69.2% of internet users were also smartphone users.
    Publication Date: 3/11/2016
    Topics: Total Media Ad Spending
    Geographies: Spain
    Context: The worldwide recession hit Spain hard, and brought down ad spending significantly. Total media spending has still not recovered, but it is on the rebound.
    Publication Date: 3/4/2016
    Topics: Digital Privacy & Security
    Geographies: Germany
    Context: Nearly three-quarters of those surveyed feel that increased security measures are good, but there is a growing sense that the federal government is not doing enough to protect the data of its citizens.
    Publication Date: 2/26/2016
    Topics: Smartphones
    Geographies: Germany
    Context: Smartphones are increasingly the digital device of choice for many consumers in Germany, according to research from Bitkom.
    Publication Date: 2/19/2016
    Geographies: Germany
    Industries: Marketing Management Trends
    Context: Nearly 90% of advertisers say it’s important to keep control of their marketing data—and many fear automation undermines that.
    Publication Date: 2/16/2016
    Topics: TV
    Geographies: Germany
    Context: TV viewing remains a regular pastime for most residents in Germany. Nine out of 10 adult internet users in the country watched television at least once per week in October 2015, according to the Office of Communications (Ofcom) – UK.
    Publication Date: 2/9/2016
    Topics: Influencer Marketing
    Geographies: Worldwide
    Context: As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
    Publication Date: 2/5/2016
    Topics: Social Media Usage
    Geographies: Latin America
    Context: Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMarketer estimates. And those users turn to their Facebook ID to sign in to other sites more often than their counterparts elsewhere in the world.
    Publication Date: 2/2/2016
    Topics: Social Media Usage
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Extreme political views and personal attacks have produced a climate that worries some users in Germany—and could deter advertisers
    Publication Date: 1/28/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: Latin America
    Context: Internet users in Latin America spend more of their online time with social media than their counterparts anywhere else in the world, according to research from 2015. In Brazil, usage is especially high.
    Publication Date: 1/12/2016
    Topics: Internet of Things (IoT)
    Geographies: France
    Context: Almost all web users know something—however vague—about the internet of things (IoT). But many worry about the privacy implications.
    Publication Date: 12/30/2015
    Geographies: Indonesia; Thailand; Vietnam
    Industries: Digital Travel
    Context: Digital channels have added to the wealth of information available about travel destinations around the world, and internet users in Southeast Asia have added a number of web-based options as they research their next trip.
    Publication Date: 12/29/2015
    Topics: Digital Travel Sales
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.
    Publication Date: 12/23/2015
    Topics: Mobile Devices; Mobile Internet; Performance Benchmarks
    Geographies: Italy
    Context: Over half of Italy’s adult web users went online via mobile at least once weekly in October—compared to a third in France and Germany
    Publication Date: 12/22/2015
    Topics: Digital Travel Sales
    Geographies: Asia-Pacific
    Context: Digital travel sales in Asia-Pacific will rise by almost 20% to $139.12 billion in 2015, according to eMarketer’s latest forecast for digital travel sales around the world.
    Publication Date: 12/21/2015
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Retail
    Context: Retail sales in the US grew 3.3% this year, eMarketer estimates, and growth will pick up slightly next year to 3.5%. With total sales nearing $5 trillion, more than 90% is still transacted in brick-and-mortar stores.
    Publication Date: 11/23/2015
    Topics: Mobile Advertising; Consumer Attitudes on Marketing
    Geographies: United Kingdom
    Context: UK mobile device users’ primary attitude toward paid mobile placements is not one advertisers will like, according to October 2015 research. More than half called mobile ads annoying and disruptive.
    Publication Date: 11/2/2015
    Topics: Social Media Marketing; Content Marketing
    Geographies: United Kingdom
    Context: According to a Content Marketing Association (CMA) survey of marketers located primarily in the UK, there’s little question of social media’s most powerful role in the content marketing equation. Which social service is best, however, is up for debate.
    Publication Date: 4/5/2017
    Topics: Newspapers
    Geographies: Germany
    Context: Traditional press experienced a surge in trust levels among consumers in Germany last year. While fake news is a concern in the market, many in the country get their political news from traditional news outlets like newspapers and public TV.
    Publication Date: 6/6/2017
    Topics: Mobile Messaging
    Geographies: Worldwide
    Context: After a deadly attack in London, messaging apps faced calls to weaken encryption, and by extension, privacy protections for users.
    Publication Date: 11/30/2015
    Topics: Payment Methods
    Geographies: United States
    Context: A majority of users who have an EMV card, a global standard for credit and debit card payments, say that a traditional credit card swipe is the quickest electronic payment method for retail purchases compared to other forms of payment like the chip credit cards they possess, which are still a learning curve for many.