In IRI polling in December 2018, 58% of 35-to-44s subscribed to the statement, “I will switch to a new brand if I’ve read a good review online.” Xers also turn to online reviews when deciding whether to patronize local businesses. In a BrightLocal survey in October 2018, 28% of 35-to-54s said they always read reviews of local businesses. Another 22% said they regularly do so.
“You may still want someone to review things manually, but with AI, that human review is improving the next round of results.”. NMT is also better than its predecessors at discerning the meaning of content.