Social distancing led to an increase in retail ecommerce worldwide in 2020. In Canada, retail ecommerce sales reached a new level last year, growing by 20.7%. As an adjunct to ecommerce, social commerce activity increased accordingly. We estimate there will be 7.9 million social buyers in Canada this year, almost a quarter of the population ages 14 and older, up from 6.9 million last year.
He added: “The percentage of people that prefer to shop from their phone is increasing rapidly. Of those, [the number of] users who prefer to shop via text is expected to skyrocket in the next 12 months.”. A Customer Acquisition Tool. Since the beginning of the pandemic, there has been an influx of new customers on ecommerce sites.