In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed what companies of all sizes can learn from disruptive digitally native D2C brands such as SmileDirectClub, Warby Parker, FIGS, Ergatta, and more.

And unlike other digital pharmacies, Mark Cuban’s recently launched direct-to-consumer pharmacy (MCCPDC) posts exactly how much customers are paying for the drug, including a breakdown of manufacturing, markup, and pharmacy labor costs.

On today's episode, we discuss online shopping: Which countries are growing the fastest around the world and why, how D2C brands are changing things up, and how do we solve for all the extra waste created from the ecommerce boom. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Paul Briggs and research analyst at Insider Intelligence Man Chung Cheung.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ActionIQ’s Tamara Gruzbarg, head of customer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth. They discussed how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.

The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth has reopened opportunities for many D2Cs.

While D2C selling can boost revenues, its true power is in its ability to give marketers the insights they need to succeed across channels and replicate success long term.

Ecommerce is experiencing massive growth this year, and digitally-native, direct-to-consumer brands can capitalize on this trend by activating machine learning, leveraging visual storytelling and other winning strategies.

Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.

Unlike other digital pharmacies, Mark Cuban’s new direct-to-consumer online pharmacy MCCPDC posts exactly how much customers are paying for their discounted drugs, including a breakdown of manufacturing, markup, and pharmacy labor costs. What’s next? While Biden’s calls to cap insulin costs could boost medication adherence and cut overall costs, there’s no guarantee Congress will pass his agenda.

Zoom is a direct-to-consumer (D2C) application that gained popularity during the pandemic, but it does not provide healthcare professionals or services. By naming a local hospital or health system, many respondents were unaware that a third-party telehealth provider was probably supporting the virtual visit.

Though virtually unknown outside of China, a new crop of local direct-to-consumer brands are making a name for themselves at home—and even outperforming some of the major foreign players.

The event will also feature apparel brands in a time of heightened demand, encouraging Prime members to buy deeper into the category—and ratcheting up competition for lifestyle and direct-to-consumer (D2C) brands. Disruptor brands will find aggressive courting by Amazon hard to resist.

His recent coverage includes topics such as retail media networks, direct-to-consumer brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. Derek Daugherty is global sector head,  FMCG/CPG & retail at YouGov.

The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.

In retail, as well as in other sectors where direct-to-consumer (D2C) selling is now the norm, email is the primary engagement vehicle—and it’s the driving source of secondary purchases. Brands deploy emails for everything from acquisition, to shopping cart abandonment, to upsell and cross-sell, to retargeting.

Trend 4: Going direct-to-consumer (D2C). Several brands took advantage of going directly to consumers during the pandemic. As society reopens, consumers’ desire to interact with brands directly online has been “diluted” slightly, but it should still be an important tactic going forward (Warm). Trend 5: Offering a subscription service.

On the other end of the retail spectrum, D2C brands might message around opting out of Prime Day by showing support for small ecommerce businesses instead. Court advertisers to your retail media network. It’s time for retailers to turn Amazon’s strength as a retail media network (RMN)—predicated on its massive traffic and long head start in the race—into a liability.