AUG 13, 2019
The written word in the form of marketing collateral—product sheets, case studies, white papers (still staples in the B2B marketer’s arsenal)—has been mainly replaced by blogs or posts in social media in the business-to-consumer (B2C) and direct-to-consumer (D2C) toolkit. Printed materials are virtually a thing of the past, replaced by webpages, infographics and PDFs.
JUL 30, 2019
Brian Fesen, Vice President of Performance Marketing, Mack Weldon (a direct-to-consumer men’s clothing brand). Instead of building out a new subscription program, which has inventory and a lot more logistical challenges, we set our sales goal of creating a loyalty program. We looked at some third parties and chose to keep it in-house, after investigation research and focus groups with our customers.