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  • Report
     | 
    OCT 15, 2020

    And the variety of digital options helped make video streaming marginally more widespread than live TV, according to GlobalWebIndex. In H1 2020, 94.1% of internet users in India streamed VOD content in the prior month. That activity accounted for 1:57 per day, on average, compared with 1:42 devoted to broadcast TV.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers. In the youngest age group (16- to 24-year-olds), more than 91% said they listened to audio accessed via digital platforms.

  • Report
     | 
    OCT 15, 2020

    By contrast, teens and young adults remain the driving force behind digital audio takeup. Just under 70% of respondents had streamed music, podcasts, or other digital audio content in the month prior to polling. But penetration among 16- to-24-year-olds (91.9%) was double that of the oldest age bracket (46.0%). Demographic divides persist among live TV and video viewers, too.

  • Report
     | 
    OCT 15, 2020

    It’s not clear how much of this rise in digital activity can be traced to pandemic-driven lockdowns and other disruptions to normal life. Yet these shifts were greater than the incremental increases one might have expected. Several traditional media formats seem to be losing appeal, while digital entertainment continues to make gains.

  • Report
     | 
    OCT 15, 2020

    Yet online TV and video streaming occupied just 1:09 per day on average compared with 1:37 devoted to broadcast TV. Digital audio also reached a larger audience than the previous year. Nearly 69% of internet users surveyed in H1 2020 had accessed music, podcasts, or other audio content via digital platforms in the prior month.

  • Report
     | 
    OCT 15, 2020

    Similarly, time devoted to online press surpassed time spent with print publications. Internet users polled in H1 2020 spent an average 51 minutes each day with print newspapers and magazines but 1:32 daily reading online press. The audio picture is more complex. Broadcast radio continues to do well in Saudi Arabia.

  • Report
     | 
    OCT 15, 2020

    Growth in time-shifted and digital viewing did help to boost overall adoption of video-on-demand (VOD) in Israel to 79.3% of internet users. Respondents spent a daily average of 50 minutes with online TV/streaming options. As with SVOD, consumption of digital audio remains lower than in several other parts of the world.

  • Report
     | 
    OCT 15, 2020

    Smart TVs and other digital devices are gaining fans. Smart TV ownership climbed several percentage points between H1 2019 and H1 2020 to 43.6%. There’s little sign that smart TVs are a priority purchase for internet users in Canada who don’t already have one. That said, 51.2% of respondents in high-income households did say they owned a smart TV.

  • Report
     | 
    OCT 15, 2020

    The online population in UAE, like Saudi Arabia, is chiefly composed of archetypal early adopters with established digital habits. Males and city dwellers make up a large part of the online population in UAE. Given those skews, it’s not surprising to find high levels of engagement with digital devices and activities.

  • Report
     | 
    OCT 15, 2020

    Usage of digital audio content, including music and podcasts, climbed substantially from 2019 to 60.6% of internet users in H1 2020. In the youngest age group, that share was just under 85%.

  • Report
     | 
    OCT 15, 2020

    GlobalWebIndex found major age-related variations in digital audio consumption, too. Overall, 65.4% of internet users polled in Denmark streamed music, podcasts, or other digital audio content in the prior month, compared with 61.1% in H1 2019. But usage among those 16 to 24 remained far greater, approaching 93%.

  • Report
     | 
    OCT 15, 2020

    While digital behaviors are on the rise, takeup of many digital devices is lackluster, not least because financial and other pressures weigh on many consumers. Italy’s economy remains in deep trouble.

  • Report
     | 
    OCT 15, 2020

    The UK is an advanced digital market, where ownership of several digital devices has already reached a plateau. More than eight in 10 UK internet users ages 16 to 64 polled in H1 2020 owned a desktop or laptop, and 57.2% owned a tablet, per GlobalWebIndex. Compared with H1 2019, PC ownership declined slightly, while tablet ownership rose.

  • Report
     | 
    OCT 15, 2020

    In most respects, ownership of advanced digital devices has hardly changed since 2019. In H1 2020, the share of internet users in Turkey owning a smart home product—such as a remote-controlled security system—was essentially unchanged since H1 2019 at 16.1%. Females were more likely than males to own such devices, but that gap had narrowed YoY to 18.9% and 13.6%, respectively.

  • Report
     | 
    OCT 15, 2020

    Thanks to the expansion of time-shifted and digital viewing options, overall adoption of video-on-demand (VOD) stood at 84.0% of internet users in H1 2020. Respondents spent a daily average of 1:14 with online TV/streaming options.

  • Report
     | 
    OCT 15, 2020

    Digital audio is on the rise, too, though less steeply. More than 82% of respondents polled in H1 2020 had streamed music, podcasts, or other audio content from digital platforms in the month prior. Music streaming alone claimed 1:54 each day, on average. Traditional media saw mixed fortunes in Q1 2020. Broadcast radio’s reach in South Africa marginally increased YoY to 82.5% of internet users.

  • Report
     | 
    OCT 15, 2020

    Consumption of digital audio content followed a very similar pattern: More than two-thirds of the youngest cohort and 46.5% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. The prevalence of PCs among seniors is shaping daily time spent with various media.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio lagged somewhat at 79.4% but was still high by global standards.

  • Report
     | 
    OCT 15, 2020

    More than 87% of internet users were video-on-demand (VOD) viewers, spending just over 1 hour per day with online TV and video content. Additionally, a notable 91.8% of respondents streamed music, podcasts, and other digital audio; these activities claimed an average 1:35 daily. Live broadcast TV remains hugely popular.

  • Report
     | 
    OCT 15, 2020

    In total, 87.8% of internet users surveyed this year had accessed some type of VOD content via digital platforms in the previous month. In the 16-to-34 age bracket, over 93% had done so. Digital video consumption was more common among younger respondents and the affluent, though these distinctions are diminishing as penetration rises.

  • Report
     | 
    OCT 15, 2020

    In H1 2019, print had already fallen behind online press in terms of time spent, at 32 minutes and 59 minutes daily, respectively. This year, respondents devoted less time to both print and online publications, but print registered the more substantial fall, to 23 minutes per day. Broadcast radio is also occupying less of internet users’ time but has kept its audience.

  • Report
     | 
    OCT 15, 2020

    Similarly, online press accounted for more time per day than print press, at 1:23 and 46 minutes, respectively. But both values rose from H1 2019.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio was also up by several percentage points in H1 2020. Six in 10 internet users had streamed music, podcasts, or other digital audio content in the month prior to polling. Like digital video viewers, digital audio listeners skewed higher in urban areas and among younger age groups.

  • Report
     | 
    OCT 15, 2020

    Consumption of digital audio was also much more common among younger respondents in H1 2020. The share of internet users listening to streaming music, podcasts, or other digital audio content fell more than 10 percentage points with each decade of increasing age. Growing digital activity is slowly reshaping the device landscape.

  • Report
     | 
    OCT 15, 2020

    But both print formats are now gradually losing readers, as more consumption shifts online. Time spent with print press and online publications both increased slightly in H1 2020, to 26 minutes and 35 minutes, respectively. Changes in 2020 centered on new behaviors, not new devices.

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