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  • Chart
     | 
    APR 1, 2021
  • Article
     | 
    OCT 8, 2021

    Though growth will decelerate, our updated forecast projects continued growth through the next four years as YouTube Premium penetrates a higher rate of US paid digital audio subscribers, passing the 30% benchmark in 2023. US paid digital audio subscriptions are climbing overall though at a slowing rate. In 2023, 133.1 million US internet users will be paid digital audio subscribers.

  • Report
     | 
    OCT 21, 2021

    By contrast, the digital audio audience posted little change in numbers this year. In H1 2021, 68.1% of respondents had listened to music, podcasts, audiobooks, or other audio content online in the prior month. And age-related differences remained much more marked among digital audio consumers than among video viewers.

  • Report
     | 
    OCT 21, 2021

    By contrast, digital audio appeared less popular in 2021, as penetration dropped to 53.2%. (This is partially attributable to GWI removing Google Play Music from the list of services in its digital audio category, because the service was discontinued.)

  • Report
     | 
    OCT 21, 2021

    The same age-related pattern was evident in digital audio consumption. As in H1 2020, 65.4% of internet users polled had streamed music, podcasts, or other digital audio content in the prior month. Among those ages 16 to 24, that share was 94.9%; in the oldest group, ages 55 to 64, fewer than 40% were recent digital listeners.

  • Chart
     | 
    JUN 15, 2021
  • Report
     | 
    OCT 21, 2021

    Digital audio and social networking both gained momentum this year. Digital audio services were firmly established in Sweden some years ago. In H1 2021, penetration of digital audio rose very slightly to 74.4%. As in 2020, usage was nearly universal (95.4%) among the 16-to-24 group and very high (86.3%) among those ages 25 to 34.

  • Report
     | 
    OCT 21, 2021

    Young people were also keener consumers of online music, audiobooks, and other digital audio content in H1 2021, though older cohorts closed the gap to some extent. Among respondents ages 55 to 64, 33.8% had streamed digital audio in the prior month, compared with 24.6% in the prior year. Usage among the 16-to-24 cohort was almost identical to their share in H1 2020, at 77.6%.

  • Audio
     | 
    MAY 21, 2021

    On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

  • Chart
     | 
    APR 1, 2021
  • Chart
     | 
    APR 1, 2021
  • Chart
     | 
    APR 1, 2021
  • Report
     | 
    OCT 21, 2021

    Younger people were more responsive to digital audio, too. But unlike digital video, uptake of music, podcasts, and other digital audio content showed no increase year over year. Time spent streaming music averaged 1:33 per day, while video streaming occupied an average of 1:22. Both times rose by about half an hour from H1 2020. Mobile time and activities were on the rise as PC penetration slid.

  • Report
     | 
    OCT 21, 2021

    Digital audio consumption followed a very similar pattern: More than two-thirds of the youngest cohort and 44.0% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. Japan’s internet users spent an average of 2 hours, 45 minutes (2:45) per day with PCs and tablets in H1 2021.

  • Report
     | 
    OCT 21, 2021

    More respondents now listen to online music, podcasts, audiobooks, and other digital audio options than to broadcast radio, though by a small margin. Almost three-quarters (74.9%) of internet users listened to digital audio content in the month before polling, with younger cohorts more engaged than their elders.

  • Report
     | 
    OCT 21, 2021

    Digital audio consumption experienced the opposite age-related pattern in H1 2021. Some 83.0% of internet users ages 16 to 24 had streamed music, podcasts, or another form of audio content in the prior month, but that share fell in near-direct correlation with rising age, to 52.0% in the most senior group. Income and household location were less significant factors in digital audio usage.

  • Report
     | 
    OCT 21, 2021

    Daily time devoted to print newspapers and magazines lagged time spent with online press—at 49 minutes and 1:08 on average, respectively—but both had fallen substantially during the year. Some 76.0% of respondents in UAE had streamed music, podcasts, audiobooks, or other digital audio content in the prior month.

  • Report
     | 
    OCT 21, 2021

    Between H1 2020 and H1 2021, the share of internet users who streamed music, listened to podcasts, or consumed other online audio content declined slightly, from 78.9% to 75.1%. Time spent with digital audio and video both posted annual increases. For example, in H1 2021, internet users polled in Argentina spent an average of 1:14 daily with online TV and 1:45 with music streaming.

  • Report
     | 
    OCT 21, 2021

    Respondents devoted an estimated 1 hour, 34 minutes (1:34) per day to online TV and video. And as in H1 2020, nearly 92% of respondents listened to digital audio, such as music or podcasts, and devoted 1:27 daily to music streaming. Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month.

  • Report
     | 
    OCT 21, 2021

    By contrast, teens and young adults are still the driving force behind digital audio takeup. Seven in 10 respondents had streamed music, podcasts, audiobooks, or other digital audio content in the month prior. But penetration among 16- to-24-year-olds (87.3%) was more than double that in the oldest age bracket (40.2%). Voice assistants, too, are more popular with younger people.

  • Report
     | 
    OCT 21, 2021

    Offline media coexist with their digital counterparts, but the latter claim more attention. Social networking is the prime example. Broadcast radio reached a slightly larger audience than digital audio in H1 2021, at 73.2% of internet users, but claimed less time, at 1:07 daily, on average. Print media increasingly face competition from digital alternatives.

  • Report
     | 
    OCT 21, 2021

    By comparison, digital audio appeared to be in the doldrums, with engagement rising marginally in some demographics but falling in others. This may be partly due to GWI removing Google Play Music from the list of digital audio services it asked respondents about.

  • Report
     | 
    MAY 27, 2021
  • Report
     | 
    OCT 21, 2021

    Digital audio was more popular among younger respondents in H1 2021. The share of internet users listening to streaming music, podcasts, or other digital audio content ranged from 88.2% among 16- to 24-year-olds to 32.4% in the 55-to-64 cohort. Social media was the only activity more widespread among Australia’s internet users than TV viewing.

  • Report
     | 
    OCT 21, 2021

    The audience for streamed music, podcasts, and other digital audio content was a good deal smaller, at 66.1% of internet users—though again, more than 92% of the youngest respondents had recently listened to such content. Daily time spent with online audio (1:07) was virtually identical to time spent with broadcast radio (1:06).

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