Our ability to break out Amazon ad revenues by format in our October 2019 US ad spending forecast meant a reclassification of a significant number of digital ad dollars away from display and into search.
According to a June 2019 report from Interactive Advertising Bureau Brasil, PwC and Ilumeo, digital video represented 38% of total digital ad spending in Brazil in 2018, or $1.68 billion. Breaking it down by format, 72% of digital video ad budgets were allocated for in-stream video, while 15% were for outstream/in-feed.
Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.