A rising preference for digital channels among digitally native demographics is tempering demand for branches. Over 98% of Canadian consumers ages 18–34 are smartphone users, and 92% are social network users, per eMarketer. The inclination toward digital channels among Canadian consumers—particularly millennials and Gen Zers—is translating to their preference for digital banking channels.

It’s likely that for many internet users in this demographic segment, voice search remains easier and more convenient than text-based search. Most traditional media is losing audience share as digital alternatives make further strides. Print formats suffered a decline YoY, GlobalWebIndex and Publicis Media reported.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

Whether it's a press hit, a YouTube video, or a social media mention or post, every day we're putting a little bit more money into different areas and situations. The analytics that we're getting back are pretty wild. Right now we're studying demographics and learning that our consumer who is purchasing online is a different consumer from the one who is shopping at Sephora locations.

Usage was also slightly lower among another early-adopter demographic: respondents in high-income households. In that group, the share who had recently used voice search declined from 23.5% to 22.7%. Similarly, Sweden posted few significant changes in penetration of digital devices.

Our forecast does not include demographic breakdowns of print readers, but it’s safe to conclude these readers skew older, especially among those ages 65 and older. For younger consumers, digital outlets have become their go-to source for news, especially social media.

Voice assistant use also cuts across various demographics. For example, there will be 57.6 million female and 54.2 million male voice assistant users in the US this year. This equates to 34.4% of women and 33.3% of men who use voice assistants at least monthly. While early use tended to skew slightly more female, the percentage of males using voice assistants has accelerated in recent years.

In an April 2020 survey from The Harris Poll, US adults said they were more frequently using social media (50%), virtual meeting sites (33%) and dating apps (11%). Morning Consult polling from the same month revealed that 6% of US adults were spending more time on dating apps, while 43% reported no change in usage.

Video Ads in Social Media 2018 Shows Are Everywhere on Facebook, Instagram, Snapchat and Twitter—but Are People Watching?

Alongside more straightforward transactional and demographic data, predictive analytics and scoring can take into account all kinds of unstructured data from an ever-expanding range of sources and inputs. Big data has come to include social media content, social networks, web traffic, sensors data, and even user gestures. AI, Machine Learning, and Predictive Analytics.

That was a more modest increase than GlobalWebIndex found in many other countries, but usage was already notably high in the Philippines—clear evidence that access to video content is a priority for internet users across demographics. In terms of gaming, it seems that many members of a household share access to a single device.

We believe that this could be an interesting method for us to continue reaching consumers and a younger demographic. What are you hoping to get out of the campaign? How are you measuring its success? We have a couple of KPIs [key performance indicators]. Engagement will definitely be one. As a brand, we’re always pushing the boundaries—testing, learning, scaling, innovating, etc.

This week, we're looking at the audiences of social media platforms, including Facebook, Instagram and Snapchat. Each day, we'll feature a different platform. Yesterday, we looked at Twitter. Next up: Pinterest. Who's Using Pinterest?

Smartphone ownership surpassed 90% for the first time, as penetration among older demographics increased. Between H1 2019 and H1 2020, smartphone penetration in Canada rose from 89.3% to 92.5% of internet users ages 16 to 64, GlobalWebIndex reported. Respondents ages 55 to 64 were chiefly responsible; ownership leapt from 72.9% to 85.5% in that group.

Several demographics registered higher shares than in H1 2019, including males (40.9%), respondents 25 to 34 (46.0%), and those 16 to 24 (51.7%). Smart TVs top the shopping list of new digital devices and services for internet users in Austria by a large margin. Smart TV ownership in Austria was up 3 percentage points YoY, to 45.4% in H1 2020.

There's no ad blocking activated on [most of] the mobile devices where consumers use these networks, so the biggest ad blocking issue within social media is affecting Facebook on desktop.”. Demographic trends. As of January 2018, 39% of web users in Germany polled by Omniquest said they used ad blockers. Penetration was a full 10 percentage points higher among males than females, though, at 45%.

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

But it’s no secret that this demographic has become a mainstay of the housing market. Hispanics accounted for 62.7% of net homeownership gains in the past decade, according to a May 2019 blog post by Freddie Mac. And this cohort sees the long-term payoff in homeownership; 88% of respondents agreed that owning a home is the best investment plan.

Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

[We] can isolate certain demographics; we can isolate where our core audience segment really resonates,” Kubo said. While figuring out what audience to reach is very important, finding the right host to work with is just as imperative.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.