MAY 7, 2021
Amazon announced that it’s beta testing ads that will let viewers make direct purchases on IMDb TV, either through their Alexa or their Fire TV remote. Shoppable video ads aren’t new, but what’s exciting about Amazon’s announcement is that the ads are coming to the biggest screen in the house via Amazon Fire TVs.
JUL 7, 2020
The more money we were putting into SEO ads and affiliate marketing, the more we were driving influencer outreach, and the more consumers were coming back to us. Did your advertising have to change? Our advertising was always based on a really fun and energetic lifestyle. But through our analytics and data, we saw that people were no longer looking for fun keywords.
MAR 10, 2020
After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.
AUG 2, 2019
eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.
JUL 25, 2019
CPG brands will spend 78.2% of their digital ad budgets on mobile this year, compared with 21.8% on desktop/laptop ads. This equates to mobile spend of £1.46 billion ($1.95 billion) and £0.41 billion ($0.54 billion) on desktop/laptop ads. This positions the CPG industry as the one that assigns the largest portion of its digital spend to mobile. CPG Trends.
JAN 23, 2020
Our most successful channel is word-of-mouth, and sometimes our advertisements are that extra push that they need.
OCT 8, 2020
In terms of where retail’s ad spend will land in digital, per the CPG space, mobile and social advertising are areas where retail will be a particularly strong spender—77.1% of retail digital spend will be on mobile ads, while retail’s social ad spend will account for 23.2% of all social ad spend in the UK. Not sure if your company subscribes? You can find out here.
DEC 4, 2019
Our most successful channel is word-of-mouth, and sometimes our advertisements are that extra push that they need. How has your customer acquisition strategy evolved in the past year? A big portion of acquisition, as far as strategy for us, is looking at our customers and what we'd call a life cycle. First, are they aware of us?
OCT 2, 2019
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss a recent report from The Wall Street Journal indicating that Amazon tweaked its algorithm to favor profitable, Amazon-branded products, the significance of consumers scaling back spending post-summer sales, Americans’ thoughts on meal kits and more.
NOV 23, 2020
NOV 20, 2020
APR 17, 2020
As the coronavirus pandemic persists in the US, marketers are wary about the ads that could appear next to any COVID-19-related content.
NOV 25, 2019
It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned short-form video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.
OCT 7, 2019
eMarketer principal analyst Andrew Lipsman explains how Amazon can potentially upend the TV world and the company's latest plans, including opening a new grocery store chain and installing Amazon Go in airports and theaters.
JUN 18, 2019
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
AUG 29, 2019
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.
AUG 6, 2019
eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.
JUN 7, 2021
As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.
MAY 19, 2021
MAR 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
OCT 27, 2020
OCT 27, 2020
JUN 1, 2021
In China, out-of-home (OOH) was among the hardest-hit ad formats last year. Though spending on outdoor ads will start returning to normal this year, where and how brands deploy them may be anything but ordinary in a post-pandemic China.
APR 26, 2021
A strength of domestic beauty brands is their deeper understanding of the preferences of female consumers in China, and that’s reflected in everything from the product to the packaging, to the ad campaign. Moreover, cosmetics brands in Asia-Pacific, particularly in Japan and South Korea, cater more directly to their skin tones and concerns.
APR 14, 2021
US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.