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  • Report
     | 
    OCT 15, 2019

    As smart TVs gradually catch on in Australia, alternatives to traditional TV viewing are finding significant audiences. However, penetration of broadcast TV was still higher than that of subscription video-on-demand (SVOD) services like Netflix, according to the survey.

  • Article
     | 
    DEC 10, 2020

    This in turn led to an unexpectedly strong outcome for spending on retail goods, as households used the suddenly available cash to splurge on consumer electronics, home furnishings, digital groceries, and a range of other products.

  • Report
     | 
    NOV 17, 2020

    Digital video—which encompasses any online video watched on a computer or a smartphone and essentially anything viewed via a game console, smart TV, or OTT service—is rapidly replacing traditional TV among younger generations. We anticipated 1:48 per day would go to digital video this year per US adult.

  • Report
     | 
    OCT 15, 2019

    Meanwhile, smart TVs have made major inroads in Colombia, with 55.8% of internet users owning one—compared with 50.6% last year. As in 2018, uptake was much lower in the least-affluent homes, but reached 70.8% in the top 25% of households, ranked by income, in 2019. (Note: GlobalWebIndex’s sample population was overwhelmingly urban in H1 2019, at 91.1%.

  • Report
     | 
    MAR 26, 2020

    “Its infrastructure of addressable fundamentally creates a lot of limitation on the amount of people and households and inventory that can be utilized. It’s single-digit millions of people that you’re going to get in any campaign.”. ThirdLove has adopted a diversified approach by using both addressable and linear channels. “Within linear TV, we even have a two-pronged approach.

  • Report
     | 
    JAN 16, 2020

    With the arrival of several new, high-profile subscription video services in late 2019 and early 2020, the US SVOD market is hurtling toward oversaturation, setting the stage for an eventual shakeout as consumers figure out their preferred household entertainment mixes. Three Key Questions This Report Will Answer:.

  • Report
     | 
    FEB 2, 2021

    Gen Xers have taken a hit from the pandemic. But in midcareer and with bigger-than-average households, they remain too important a cohort for marketers to ignore. Thus, it’s essential see how their finances, shopping behavior, and digital usage shape up amid the pandemic.

  • Article
     | 
    FEB 17, 2021

    One of the digital devices receiving greater attention from marketers is connected TV (CTV), thanks to its rapid adoption in China. Our forecast shows that CTV penetration among the population in China was 21.3% as of 2020. Adoption is particularly high in cities and among the middle class and higher.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership was also high by global standards, at 56.3%. But notable levels of takeup for connected TV and SVOD clearly reflect an urban skew in the survey population and relatively low representation of older respondents. In total, 94.1% of respondents said they had streamed video of some kind in the month prior to polling.

  • Report
     | 
    OCT 15, 2019

    Smart TV ownership is markedly low, considering that Japan is an advanced, highly industrialized country. Only 9.1% of internet users owned a smart TV in H1 2019, according to GlobalWebIndex. Similarly, only 3.9% owned a smart-home product, such as a web-enabled home security device or energy monitoring system. Just 4.0% of internet users owned a smartwatch, and 1.6% owned a smart wristband.

  • Article
     | 
    APR 24, 2019

    And we forecast the number of cord-cutter households will increase by 17.8% to 18.4 million. Meanwhile the number of pay TV households in the US is expected to decrease by 3.0% in 2019, to 87.9 million. It's worth recognizing, though, that pay TV households still considerably outnumber cord-cutters.

  • Report
     | 
    OCT 15, 2020

    That share was above 50% among respondents ages 16 to 44 and those in affluent households.

  • Report
     | 
    OCT 15, 2020

    As with smartphone ownership and live TV viewing, takeup was very similar across all ages, income levels, and household locations.

  • Report
     | 
    FEB 11, 2019

    In a Comscore OTT Intelligence study in April 2018, 21% of households headed by 18-to-34s and 23% of those headed by 35-to-44s were cord-cutters; 24% and 15%, respectively, were cord-nevers. In GfK MRI polling among internet users in May 2018, a less-than-landslide 58% of 18-to-34s said they have cable or satellite TV “and have no plans to drop it.”.

  • Report
     | 
    OCT 15, 2019

    Smart TVs are also well established in Romania. Ownership rose to 51.0% in H1 2019—very similar to the 52.4% recorded in Poland. However, smart TV penetration in Romania was not just higher in more affluent homes (as in Poland), but also greater among internet users over 45 and in urban households.

  • Report
     | 
    FEB 25, 2019

    Combine Connected TV and Linear Ad Buys. Connected TV adoption rates continue to outpace advertising on the platform, and this is likely to persist for some time.

  • Report
     | 
    MAR 21, 2019

    According to a study released in January 2019 by Kagan and S&P Global Market Intelligence, US broadband-only households are expected to reach 40.8 million in 2023, increasing at a compound annual growth rate (CAGR) of 11.9% from 2018. That means nearly one-third of US households will lack a traditional pay TV subscription by 2023.

  • Report
     | 
    OCT 15, 2019

    Almost half of respondents owned a smart TV this year, and 15.0% owned a smartwatch. In addition, 12.7% owned a smart-home product, such as a system enabling users to monitor visitors remotely via a mobile app. All of these devices were more common among 25- to 44-year-olds. Vietnam’s internet users have shown little interest in virtual reality (VR) headsets.

  • Report
     | 
    OCT 15, 2019

    The likelihood of internet users owning a smart TV was also close to the Western Europe average, at 48.0%. One-quarter of respondents owned a TV streaming stick or a similar device. (Note: The sample in Sweden was quite representative. GlobalWebIndex reported a slight female bias among those polled.

  • Report
     | 
    OCT 15, 2019

    But here too, younger respondents were much more likely to stream music; an above-average share of respondents living in the most affluent households had also streamed music in the prior month.

  • Report
     | 
    MAY 27, 2021

    While people did spend a lot of time everything but mobile, household dynamics (particularly in multi-occupancy households) meant that multiple devices were used to assuage any media itches. Even in France and Germany (and the UK, for that matter), where TVs retained their dominant position as the screen of choice, devices like smartphones were utilized for alternative viewing and second screening.

  • Report
     | 
    JAN 24, 2019

    While mobile is a big factor in the shift from traditional pay TV to OTT, a highly developed US connected TV market is serving fans who like to watch their favorite teams’ games on the biggest available screen. What sports can US consumers access via streaming?

  • Report
     | 
    OCT 15, 2019

    In other respects, though, penetration varied little in different income groups or household locations. Engagement with digital audio was very similar in H1 2019, at 76.9%. Online TV and video streaming accounted for an estimated 1:09 per day, on average, vs. digital audio (1:21).

  • Report
     | 
    MAR 28, 2019

    Connected TV remains a relatively novel idea for marketers in China compared with mobile and desktop/laptop. AdMaster’s survey found that 27% of marketers didn’t have a budget set aside for connected TV. And for those who do, 38% were happy with their current spending, while 28% planned an increase in 2019. Television is still key to media consumption in Chinese households.

  • Video
     | 
    SEP 30, 2019

    A: Connected TV. Previously, a knock against connected TV advertising was that it didn’t have scale. But that’s changing as more people use connected TV and increase their time spent with it. Be sure to check eMarketer PRO in a few weeks when we'll be releasing our first-ever connected TV advertising forecast.

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