They also gave their thoughts on performance metrics—including discount codes and Instagram's "Swipe Up" feature—and told us how they measure the success of their collaborations. Below are select insights from our “Influencer Marketing and the Path to Purchase” report. Some platforms are better for conversions than others.

A June 2018 survey by the International Food Information Council (IFIC) Foundation in collaboration with AARP Foundation shed more light on the digital grocery buying behavior of older adults (those 50 and older).

Things like positioning, how to approach content, partnerships and collaborations, and all sorts of other customer touchpoints.". Digitally native brands demand a leaner, more flexible go-to-market approach that ultimately demands a different agency model. "It's really evolved into positioning, content, strategic consulting, and then, also, communications as a vertical," Derris added.

Derived from a term used by software developers that stresses collaboration between self-organizing, cross-functional teams, Kaykas-Wolff uses the Agile system to make sure his team’s goals align with the company's. Small teams are formed to tackle Mozilla’s top marketing priorities, which Kaykas-Wolff believes will have a greater impact on Mozilla’s key performance indicators (KPIs).

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology. For Burrow, Showrooms Help Simplify the Furniture-Buying Experience. Shopping for furniture can be overwhelming whether online or in-store.

Changing how teams collaborate has enabled British multinational telecommunications company Vodafone to “be more responsive to what the market and our customer are telling us,” said Milan Jain, principal digital marketing manager, who spoke to eMarketer as part of our upcoming Collaboration for Digital Transformation report.