The hourlong event brought together 10 TikTok creators, who showed off Walmart fashions in a variety-show format. When TikTok viewers saw something they liked during the show, they could tap on the product, add it to a cart, and check out. TikTok may be a powerful purchase driver for Gen Z. September 2020 polling by 5W Public Relations backs this up.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They shared how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.

Accessories: Retailers aren’t the only ones getting more involved. Companies that sell retail products like sunglasses, cosmetics and shoes are also emphasizing AR right now. They are realizing that it can help them achieve goals that the pandemic has made more challenging, and social platforms are a good way to experiment with AR.

The apparel vertical within digital retail is particularly focused on social, according to industry sources. Even as luxury, fashion and other discretionary retail spending cratered during the height of the initial coronavirus lockdown, apparel advertisers remained enthusiastic about their pivot toward social media video ads (and social commerce in general). Search.

Joe Kudla, founder of Vuori, speaks with eMarketer vice president of business development Marissa Coslov about the fashion and leisure brand’s response to the coronavirus pandemic, including how it's redeploying its workforce to avoid layoffs and connecting with consumers. Made possible by Salesforce.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.

Indeed, despite US retail ecommerce sales growing by more than 32% this year, Macy’s will fall out of pace with the companies in our top 10 largely due to declines in apparel sales. Because consumers are spending the majority of their time at home, many aren’t shopping for new apparel, which has ultimately impacted the department store.

What is deemed essential may vary from person to person, but one clear theme has been the shift in spending priorities toward essentials and home goods—including food, household items, furniture, and computers—and away from goods used for activities outside the home, like apparel and accessories.

In the UK, sites such as Thrift+ marry good-quality secondhand clothing and accessories with donations to charities. On the vintage side, Beyond Retro has expanded from physical stores to a booming internet trade, highlighting its sustainability credentials on its website.

Some categories, such as fashion and beauty, have already been successful at driving conversions on social, particularly for limited-edition product launches that shorten the path to purchase. Not sure if your company subscribes? You can find out here.

The retail ecommerce ecosystem in China is extremely diverse. While Alibaba and JD.com are the clear sales leaders, a handful of other players are holding their own, sometimes by carving out a niche market, be it Suning in consumer electronics or Mogujie in women’s apparel.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Even as overall ecommerce began to recover, fashion, accessories and consumer electronics didn’t perform well. During March and April together, bevh found that fashion sales reached just $1.96 billion (€1.75 billion)―an 8.8% fall compared with March and April 2019. Online shoe sales dropped 11.3%.