He has supported many industries including financial services, retail, travel, insurance, high tech and B2B with an emphasis on leveraging analytics and data to drive business value.

According to a survey conducted at the end of March 2020 by advertising agencies DDB México and DDB Latina, luxury products (66%), fruits and vegetables (57%), and car purchases (55%) became less important to internet users in Mexico in light of the coronavirus. Conversely, products and services such as medicine and health (64%), food (54%) and life/health insurance (51%) grew in importance.

It found that consumers were more open to car than air travel throughout 2020 and that 59.6% didn’t expect to take their next flight until next year or didn’t plan to take one at all. Other research shows that the preference for car travel may become a long-term trend.

Among those reporting their health insurance status in the October–November 2020 Census “Household Pulse Survey,” 23.7 million said they were insured (either through private or public insurance), while 5.3 million said they were uninsured. In any case, it’s not as though lack of coverage wasn’t a problem before the pandemic.

The automotive company needed to create a connected customer journey across online and offline interactions, but its critical CRM and digital data files were stored in different locations.

A final frontier for financial health that we’re watching is insurance—we expect insurtechs Wefox, Zego, and Cover Genius will use megarounds to further close the coverage gap, testing new distribution models such as embedded insurance. Retail tech funding will reach new heights.

It consists of all industries that aren’t in the big five, including automotive, industrial supplies, manufacturing, energy, professional services, logistics and shipping, and agriculture. Healthcare and Pharmaceuticals. We forecast that B2B healthcare digital ad spending will surge in 2020.

Amazon also promised members would receive discounts up to 80% off generic and 40% off brand-name medications when paying without insurance. In May 2021, Amazon introduced a price-transparency tool so Prime members can compare the cash price of drugs available through Amazon Pharmacy with the price they would pay using their health insurance plan’s copay.

While financial services and several other verticals will increase their digital ad budgets this year, industries like travel and automotive will decrease theirs significantly. The financial services digital ad spending growth rate will accelerate to 20.1% next year, reaching $23.56 billion.

Automotive includes all automotive-related categories including sale/purchase of vehicles and parts and maintenance. Banners and other includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets.

According to Magna, retail, finance and automotive ad categories are under considerable pressure as well. We anticipate that the pandemic will impact both national and local TV ad spending in the US and expect a decline of between 22.3% and 29.3% in H1 2020—about $10 billion to $12 billion less than expected.