Facebook dominates when it comes to social video ad spend: This year, it will take in 85.8% of all US social network video ad spending, leaving just 14.2% divided among Twitter, Snapchat and other platforms, according to our forecast. What it means: Although it’s not a major topic at f8, video is still a key format on Facebook.
We will update our social ad spending forecasts in Q3 2019. Why is Facebook launching a cryptocurrency? Facebook has been diversifying its revenue streams recently, and the launch of its new cryptocurrency Libra—as well as its digital wallet Calibra—is the next step in executing this strategy.
Our updated forecasts for US ad spending. Advertising. In Q4 2019, we released several video-related ad spending forecasts that we’ll recap in the following sections. Connected TV Advertising. We recently published our inaugural US CTV ad spending forecast, in which we estimated that US advertisers will invest $6.94 billion in CTV ads in 2019, up from $5.04 billion in 2018.
Attitudes like these are clearly weighing on Facebook; it is beefing up its ad spending this year in an attempt to shift public opinion. According to a June 2019 Wall Street Journal article, ad spending could more than double in the next two to three years. Whether these concerns are causing people to leave Facebook remains an open debate, however.