The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.

Effectively communicating with consumers has never been more challenging for marketers and advertisers. Kerri Sallusti, vice president of strategy at Data Axle, shares key insights from their recent study, and tips on how to more effectively engage target audiences.

The ability to create a virtual reality of your brand within this universe, which the younger generation takes as being reality, is fascinating. It's the ability for them to not necessarily be somebody else, but interact with people in other places or find out about a brand. We're thinking through how to put our brand into the metaverse. Is it a sales strategy? How do you buy skincare?

Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.

CMOs are taking a leaf from consumer brands and increasingly promoting the idea of brand itself as a differentiator. “I think more recently, a focus has been getting folks coalesced around the idea of brand,” Morcelle said. “We’re working through a refresh of our brand framework and strategy right now in partnership with our executive leadership team.

Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.

The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive vice president at the VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.

Having experienced the frustrations of shopping for underwear and socks firsthand, Brian Berger, founder and CEO of men’s lifestyle brand Mack Weldon, set out to reinvent men’s basics.

We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.

Find out why the gap in customer experience (CX) persists, the vital role data integration plays, and how consumer behavior has drastically changed since 2019. Hear from Redpoint Global’s John Nash, chief marketing and strategy officer, and the Harris Poll’s Erica Parker, managing director.

Paige O’Neill, CMO of Sitecore, talks with Rimma Kats, executive editor at eMarketer, about the acceleration of digital-first tactics amid the coronavirus pandemic, and the importance of thinking from the customer perspective.

Matt is a product marketing practitioner and evangelist focused on applying theories, strategies, and tactics to realize successful go-to-market initiatives for B2B and business-to-consumer companies.

Older users are driving this change, so targeting social users across all age groups is a viable tactic for brands. Facebook’s dominance is waning, while Instagram is growing. Facebook is challenged by a wider availability of platforms that appeal to younger users, yet sister app Instagram still has strong growth.

In a recent survey, 58% of marketers said they’ve shifted budget from linear TV efforts to CTV, illustrating how marketing strategy and spending are changing to accommodate this burgeoning channel.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.

Why it’s worth watching: Climate anxiety has made consumers pay more attention to and prioritize sustainable brands. Environmental, social, and governance (ESG) strategies have emerged as a strong growth vector for investment managers and will be a major trend during 2022, but charges of greenwashing pervade the investment world—and the SEC is concerned that ESG funds might mislead investors.

The new approach to TV. If you want a glimpse into the future of advertising, take a look at today’s leading direct-to-consumer (DTC) brands. These are companies that got where they are today by buying against outcomes, not audiences.