Rakuten’s click-and-collect venture in France is one example. Click and collect as practiced in, say, the UK or the US, where shoppers buy online and then collect items at one of the retailer’s physical stores, wasn’t widespread in France before 2020.

As retailers emphasize features like click and collect and digital wallets, co-brand cards can both tap ecommerce preferences and drive loyal spenders to the channel. For example, Walmart’s program offers a higher rewards rate for shopping online than in-store.

As consumers continue to adopt omnichannel shopping habits, Amazon will likely focus on expanding hybrid offerings like click and collect and leveraging its Prime members to build customer loyalty for physical stores as it has done online. The 5-Year Outlook.

As early as May 2020, UK Prime Minister Boris Johnson encouraged those who could not work from home, including those in the construction and manufacturing fields, to return to the physical workplace. The Work-From-Home Impact on Device Usage. A February 2021 Radiocentre survey conducted by DRG Global laid bare the reality of the device imbalance.

Click-and-Collect Sales. The final forecast worth highlighting is another that is representative of 2020’s social adjustments: the click-and-collect phenomenon. Before the pandemic, we estimated $50.66 billion in sales would transact via the click-and-collect format this year. We now forecast that figure will be $58.52 billion, an increase of 15.5% over our previous estimate. The Busts.

And the other big change in consumer behavior is an embrace of curbside pickup—even more than buy online, pickup in-store [BOPUS].”. Holiday 2020 Key Days and Shopping Dynamics. The 2020 holiday season will be the most eventful, dynamic, and competitive in the history of ecommerce. A reconfigured promotional calendar and deep discounting will stoke the ecommerce fire.

Click-and-Collect. The rise of click-and-collect has been a key catalyst for ecommerce growth during the past few years. According to our latest forecast, US click-and-collect ecommerce sales jumped 74.7% to $23.42 billion in 2018 and 55.8% to $36.48 billion in 2019.

Click and collect is another shopping method with added appeal during the pandemic. But it was already popular across income brackets, according to Q4 2019 polling by IRI. The proportion of respondents saying availability of click and collect is important when they decide where to shop ranged in a narrow band from 32% among under-$35,000s to 38% in the $100,000-plus bracket. Key Takeaways.

In many cases, these trips came with an assist from digital, as the 2019 holiday season saw continued strength in click-and-collect transactions (also known as “buy online, pick up in-store,” or BOPUS). According to Adobe, total revenues from click-and-collect orders rose 35% for the season, following an increase of 50% in 2018.

A key driver of the expected uptick in ecommerce sales is a surge in click-and-collect sales, specifically featuring curbside pickup, that has allowed millions of US consumers to make immediate purchases while minimizing contact with others. We expect that US click-and-collect ecommerce sales will leap 60.4% to $58.52 billion.

We forecast that 66.8% of digital buyers in the UK used a click-and-collect service in 2019. Also known as “buy online, pick up in-store” (BOPUS), it’s clearly very popular in the UK. It also illustrates a slight muddying of the retail sales numbers. After all, any click-and-collect purchase is counted as a retail ecommerce sale, even though the fulfilment is via a brick-and-mortar store.

Other retailers under pressure include national and regional grocery chains that haven’t properly built out their click-and-collect capabilities. Already treading on thin margins, these chains can’t afford to lose grocery trips to their competitors as orders increasingly migrate to digital. Health, Personal Care and Beauty.

And along with delivery, many retailers honed their curbside and click-and-collect services. As a result of these changes, we expect click-and-collect sales in the US to increase 60.4% in 2020, a massive $22.04 billion rise over 2019. Increased digital shopping was a huge boon for companies with mobile apps geared toward mcommerce and click-and-collect options.

While the past few years have yielded technology and tools that have helped improve customer experience efforts (think cross-device identity graphs, online-to-offline [O2O] data matching and more advanced attribution approaches), they have also brought new obstacles.

Digitally booked home delivery and click-and-collect options have grown in the UK, but some of their retailers won't survive. The news is better for the US, where most retailers are expected to extend their ecommerce success.

Additionally, usage in click and collect has surged—specifically curbside pickup—which has allowed shoppers to make immediate purchases while minimizing human contact. This buying method is also likely to increase during the 2020 holiday season. We had previously forecast that US click-and-collect ecommerce sales would increase by 38.6% this year.

“Walmart and Target are also riding the wave because of their curbside pickup prowess, though Target missed an opportunity by not yet having enabled its perishable goods inventory for click and collect. However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.”.

Certain retailers that have physical stores may want to encourage “buy online, return in-store.” Some are thinking that if they encourage returns to a store, that may provide opportunities for people to make an additional purchase. You mentioned the use of data. How important is it in managing the returns process?

Spending on grocery items via online delivery and click-and-collect grew 37% compared with March. Yet despite the interest in digital grocery, it’s not an alternative for most shoppers who can’t purchase items in stores. Panic buying and supply-chain disruptions caused by the virus have impacted inventories at grocery stores.

Mobile apps drive click-and-collect transactions. Click-and-collect is one of the fastest-gaining segments of ecommerce, surging 106.9% in 2020 and expected to grow another 15.2% this year. During a holiday season with shoppers anxious about timely delivery of online orders, expect a huge shift to click-and-collect transactions in the final week before Christmas.

We are seeing great success in formats like buy online, pick up in-store (BOPIS), and supporting those sorts of initiatives.