JUN 6, 2019
These platforms increasingly offer online-to-offline (O2O) identity resolution as part of their services. Still, other marketers may work directly with an identity resolution provider to take advantage of cross-device intel or work with an O2O data onboarder to integrate physical in-store and marketing data with digital audiences and insights.
AUG 11, 2020
Additionally, usage in click and collect has surged—specifically curbside pickup—which has allowed shoppers to make immediate purchases while minimizing human contact. This buying method is also likely to increase during the 2020 holiday season. We had previously forecast that US click-and-collect ecommerce sales would increase by 38.6% this year.
AUG 19, 2019
In a January 2019 global study from iVend Retail and AYTM—which surveyed internet users ages 18 and older—more than four in 10 consumers said they considered click-and-collect services (the term more commonly used in Europe) to be one of the most valuable aspects of the retail shopping experience, again because of its speed and convenience.
FEB 21, 2019
Walmart took advantage of its expansive store footprint to drive click-and-collect purchases and command a strong No. 2 position, with 131.9 million online visitors; Target ranked fourth with 79.1 million. Best Buy posted a solid gain, growing 6% to 55.0 million visitors to rank eighth.
JUL 30, 2020
Digitally booked home delivery and click-and-collect options have grown in the UK, but some of their retailers won't survive. The news is better for the US, where most retailers are expected to extend their ecommerce success.
OCT 27, 2020
“We’re seeing online-to-offline efforts in which luxury sellers go to a consumer’s home to introduce a new collection,” said Olivier Verot, founder and CEO of Gentlemen Marketing Agency (GMA), a China-based digital marketing agency that serves several luxury clients. In yet another effort to boost sales, retailers in China are leveraging fashion shows in a way they hadn’t before.
JUL 28, 2020
“Walmart and Target are also riding the wave because of their curbside pickup prowess, though Target missed an opportunity by not yet having enabled its perishable goods inventory for click and collect. However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.”.
OCT 20, 2020
JUL 15, 2019
There are several factors that can influence adoption, but the availability of click-and-collect appears to be a very significant factor. In France and the UK, click-and-collect has been part of their online grocery shopping for a long time. More routine visits to the grocery store in parts of Europe have made click-and-collect a highly valued service.
JUL 2, 2020
Ecommerce sales have been driven by a surge in click-and-collect, specifically curbside pickup, allowing US consumers to make immediate purchases while minimizing human contact. We now expect US click-and-collect ecommerce sales to grow to $58.52 billion, up 60.4% from our initial forecast of 38.6% growth.
JUN 27, 2019
Retail technology company OrderDynamics gathered data between August and October 2018 into the rate of click-and-collect purchases in select countries. The habit was seemingly ingrained in the UK consumer psyche by some margin. In January 2019, BBC News asked some of the UK's biggest retailers how many online orders had been picked up in-store in 2018.
JAN 2, 2019
Thanks mainly to a service called Drive, click-and-collect is the primary fulfillment method for digital grocery orders in France. In the US, it's also picking up speed. According to Market Force Information, 14.9% of US grocery buyers had bought groceries online and picked up in-store as of June 2018, up more than 10 percentage points from 2016.
JUN 7, 2020
“But big-box retailers are leveraging their click-and-collect models to accelerate their ecommerce businesses. This will push Walmart into the No. 2 position for the first time. Along with Target, Best Buy, The Home Depot and Costco Wholesale, Walmart is expected to grow ecommerce sales more than 35% in 2020.”.
APR 10, 2019
In the past year, online-to-offline (O2O) data has become much more sophisticated, measuring incremental lift against test groups and individuals’ historic behavior. For instance, if a group of people who went to a store twice a month increased their visits to four times a month, that would signify success advertising.
MAY 12, 2020
Spending on grocery items via online delivery and click-and-collect grew 37% compared with March. Yet despite the interest in digital grocery, it’s not an alternative for most shoppers who can’t purchase items in stores. Panic buying and supply-chain disruptions caused by the virus have impacted inventories at grocery stores.
APR 5, 2020
The buildouts of click-and-collect operations by Walmart and various national grocery chains helped propel that behavior forward. The flame was already lit, but the coronavirus crisis has clearly poured gas on the fire. According to Rakuten Intelligence, order volume for online grocery retailers surged 210% from March 12 to 15, compared with the same period in 2019.
FEB 14, 2019
It took advantage of its expansive store footprint to drive click-and-collect purchases, with a reported 131.9 million online visitors. “Walmart’s ecommerce business is riding a wave of momentum from its strong holiday season,” said Andrew Lipsman, principal analyst at eMarketer.
MAR 21, 2019
The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.
MAY 5, 2020
Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.
DEC 6, 2019
BOPIS Continues to Expand. Consumers have more opportunities to combine the best of online and brick-and-mortar shopping this year, which could help with some of that stress caused by the shorter shopping season. Buy online, pick up in store (BOPIS) options continue to gain popularity, with six in ten retailers offering BOPIS this year. That's up from 52% in 2018.
OCT 21, 2020
OCT 21, 2020
JUN 26, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.
MAR 7, 2019
Interested in learning more about click-and-collect services and other ecommerce trends in Western Europe? eMarketer PRO subscribers can read our recent report now: "Western Europe Ecommerce Trends in 2019: Holiday Shopping Patterns, Digital Grocery and the Rise of Amazon and Alibaba.". Not sure if your company subscribes? Check here.
OCT 19, 2020